Xiaomi has achieved the title of the largest smartphone maker company (based on the shipment) in India. From this, Xiaomi has shown that in a short span of time, the company has chased its mobile in the mobile market. Now according to the latest report by the recent Analytical agencies Counterpoint Research, Xiaomi has maintained its dominance in this segment. Even after the festive season, the company has managed to retain its position.
According to the latest analysis of Counterpoint Research, Xiaomi has once again surpassed Samsung, securing the first place. Xiaomi has 27% market cover. While Samsung has only 23% market cover. Apart from this, Top 5 companies include Vivo, Micromax and Oppo. In this list, all the companies except Samsung have boosted in comparison to the same quarter of 2017.
Micromax has made a comeback in the top 5 companies after a long time. According to the report, the reason behind the return of Micromax in Top 5 is the contract of Chhattisgarh government. Under this, 50 lakh handsets have been given to women and students in Chhattisgarh, with the partnership of Micromax and Geo. This data has had a significant impact on the total shipment of this quarter of the company.
365 days of market dominance! As per @IDC, Xiaomi continues to remain the No. 1 Smartphone Brand in India with 29.7% market share, for 4 consecutive quarters. We're also the #1 smartphone brand online with 55.6% market share, for 7 consecutive quarters. #1SmartphoneBrandXiaomi pic.twitter.com/EEadBa6R1v— Mi India (@XiaomiIndia) August 13, 2018
India's top 5 smartphone brands are part of 77% of total shipments. At the same time, the rest is with other phone maker companies. Apart from Xiaomi, other companies such as Transition Holdings, Asus, Huawei, Reality and OnePlus have also emerged as strong contenders. While the biggest reason for Samsung's cell goes to its J-series entry-level and mid-range smartphones.
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