Supermetrics is a data migration platform with both approach and fragility. If you’ve run into its drawbacks or are deciding whether to integrate it, check out the top seven Supermetrics options listed below to assist you created an informed decision.
Alternative to Supermetrics Overview
Supermetrics is a data grouping and delivering tool individually designed for marketing teams.
Key specifications:
Data integration: Supermetrics haul data from 150+ sales and marketing plan and exports it to reporting, BI, and data visualization tools or data warehouses.
Data destinations: Supermetrics carry popular destinations like Tableau, Power BI, Excel, Looker Studio, Snowflake, BigQuery, and many more.
Data processing: Supermetrics lacks built-in data transformation ability, need users to manage data mapping and cleaning themselves.
Data storage: Supermetrics doesn't provide native data storage, which enhances security but needs users to store historical data in Google Sheets or other platforms. Some users note this as a drawbacks for long-term data retention.
Supermetrics Pricing
Supermetrics clients protest about the spreading and unfounded boosting pricing.
The price for Supermetrics basic on the final destination and the different of data resources your company requires.
For example, the Starter scheme for Supermetrics for Google Sheets is $29 per month, advertise yearly. For this cost, you get just 3 data resources of your option and 3 accounts per data source, sickly automated refreshes, and a space for one user.
Supermetrics Integrations
Supermetrics manages 150+ data sources, connecting web analytics, digital marketing, SEO, paid media, sales, and other media. When selecting Supermetrics, keep in mind that the different of tools and which connects you get will basic on the billing plan you choose.
Improved streamlines marketing reporting, saving marketing teams 27% of the time.
Why Look for a Supermetrics Alternative?
Supermetrics manages fewer data sources compared to useful alternatives like Improvado and Funnel.
There is no clear framework for asking for a dynamics connector or submitting new metrics and dimensions to previous ones.
Supermetrics only manage extract and load functionalities, necessary teams to manually manage data transformations or rely on third-party tools to clean data and avert duplications and errors.
Many client reviews mention frequent connection problems, with some users reporting that data wasn’t being pulled for weeks without any notifications.
Overlapping dimensions can lead to "double counting" costs, necessary extensive querying and manual adjustments to manage data accuracy.
Numerous reviews highlight persistent problems with messy data and recurring bugs.
On G2, Supermetrics’ quality of manage is rated 7.5 out of 10, while its competitors have a minimum rating of 9.2.
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1. Improvado (Best Supermetrics Alternative)
Improvado is the latest marketing analytics solution developed for firms with complex analytics requires.
Improvado marketing analytics console template
Improvado is the best Supermetrics alternative, providing an enterprise-grade marketing analytics and intelligence platform fulled by a robust Extract, Transform, Load (ETL) solution.
Unlike Supermetrics, Improvado manages the complete data pipeline, automating every step of the marketing reporting cycle for seamless data integration and analysis.
Key Specifications
Data integration: Improvado pulls data from 500+ marketing and sales aims, including popular advertising tools, programmatic networks, CRMs, and industry-specific solutions like Walmart Connect, Samsung DSP, and others. Improvado provides pre-built and dynamics data extraction templates to further simplify the process of data aggregation.
Data transformation: Unlike Supermetrics, Improvado offers an modern transformation framework, including AI mapping in one click, blending, grouping and connecting data together as part of a unified recipe. The platform also gets multiple pre-built models (e.g., Cross-Channel, Paid Ads, Paid Social, Paid Search, SEO, etc.) that can be implemented with just a few clicks. This clarify setup and accelerates time to value for your marketing team.
Data storage: Improvado manage multiple data storage provides and gets data storage management as a service. The platform work directly on top of your data warehouse.
Data visualization: Improvado unified with any data visualization and power BI tool. For on the go data analysis, it gets a number of pre-built console, including advertising analytics, marketing attribution, paid search, and others.
Marketing Data Governance: It’s a robust solution for drive, brand, and data compliance. Marketers can set dynamics rules or select from a library of 250+ pre-built rules your campaign should follow.
Marketing Data Governance optimizes compliance in real time and notifies of any issues and metrics drops.
Marketing Data Governance is a campaign and data compliance monitoring solution.
Marketing Data Governance dashboard shows the overall state of your campaigns health
Get a demo of Marketing Data Governance and see how it can help you thrive in the extremely competitive digital advertising space by continuously analysing ROAS.
Aspect Supermetrics Improvado
Number of integrations 150+ 500+
Data transformations — An modern transformation framework, including AI Mapping, blending, grouping and connecting data. Gets various pre-built data models.
Data visualization Power BI, Looker Studio Any BI and data visualization, provides pre-built dashboards.
Custom alerts — Real-time alerts on custom and 250+ pre-built rules, inc. metrics, data issues, anomalies
AI capabilities — AI Agent allows to query marketing data and derive insights in 10 sec.
G2 quality of support 7.7 9.4
Learning curve Moderate Moderate
Pricing 4 pricing plans, starting from $29/month Custom pricing plans
Notable customer reviews Numerous reviews about issues with messy data and recurring bugs. Saves 80-100 hours per week on data management.
Improvado Pricing
Improvado provides three pricing scheme designed to put up businesses with varying data volumes and requires.
Contact Improvado sales to discuss your data needs, business objectives, and receive a modernized quote.
Key differences between Supermetrics and Improvado costing:
Unlike Supermetrics, Improvado gets manage to all adapter and provides an unlimited number of accounts per data resource across all costing plans.
Each Improvado package includes customization credits and professional services to tailor the platform to need business requirements, whereas Supermetrics provides a more standardized solution with limited customization options.
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