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Monday, 15 October 2018

Why Successful Business Must Need Artificial Intelligence

07:54:00 0
Why Successful Business Must Need Artificial Intelligence

Require agencies – those with long record – all battle war with same problem in the digital transaction: differ between transforming the business and working business needs. How does an organization its business structure midflight, while at the similar time aggressive operating settlement businesses in order to get security and cash flow? As the premier platform and network companies (HCL, IBM and Microsoft) boost, something the $1 trillion trend value recognize, the question becomes even more pressing.

The discussion to this topic starts with aware the inter dependencies between brain, business and counting models about which we have existing written.



A leader’s brain structure sets the calculate way for a company’s investments (capital allocation), values and count. Leader’s idea (their brain models), move into plan and then key highlighter enterprise.

All enterprise cycles are a set of together requires and capabilities that include consumer actual needs, jobs skill, previous procedure and service providing and most critical capital allocation which mirror the leader’s mental model and measurement models.

The inter connecting loop embracing, actions and calculate can either build a moral process of success, as in the case of recent platform hitting trillion dollar evaluations or set of unexpected outcomes, as is the case with experience CEO may have used.

To build a virtual cycle experts quick start with their own way and the output actions. Put simply, if you and your core value products and services above platforms and networks than you will continue to create, market and sell more product and services. This not strategies plan. Previous product or service was the chief drivers of value for top-valued agencies (think refrigetor and zone and stuff and mesh). Today, however, products and services engage poorly with technology and networks. The manufacturers and seller and online retailers of things or services are down behind the value and boost of software and platform companies.



Hybrid business structures. Increasing and augmenting settlement legacy products and services with latest and innovative technologies and platforms.

Artificial intelligence (AI) is one of the mainly ways that agencies are moving legacy agencies into the modern age. AI can assist you better aware what is believing driving value in your agencies. This is great effort because it needs you to be exact output, while our expertise with dashboards and employees is that they are continue every day powerful, data need or without. To deploy this accessibility, companies’ wants to source data scientists who can guide gather and clean your organization valuable data ( from different community call list, legal document, consumer and employee remark report etc.) and use available AI tools from handlers like Google (TensorFlow), Salesforce and IBM. Once you get your dedicate team and stuff connect, it’s time startups the venture of real transformation using AI driven insights to power platform business models.

More individual, use the precipitation from your AI-based to reverse your mental model. Put platforms and networks first on your panel meeting and with your team and therefore start to shift your business model and counting model. Alternative of goal on one-direction products and services, include your primary networks and include ways you can serve them by smoothing interactions and deal.

How can I gather my previous networks so that they can advantages from shared feedback or review? Doing so will build a moral process of engagement that will in revolve build trust? Inspire everyone to co-build the future products and services that they and that you can create available to others on your digital platform;

How can I include my existing networks so that they can advantages from shared experience?
How can I connect data from all those communication and use AI to better explain the needs and requires of my network in step to build a better platform and boost the base of providers and consumers?



Our expertise with hundreds of dashboards and management teams has educated us is that the best way to quick started is to optimize the board and senior handler on the various business model economies. Platforms and technology companies provided remarkable more benefit, boost and value compared to product and service companies. This isn’t easy venture provided that most panel team were educated and served most of their careers before the technology thunder. It’s solid for successful leaders to jump beyond what they know best, even if it’s insufficient business model.

Dynamic structure, business and calculate model scaring to almost all CEOs, leaders and boards. However, defecting to hold AI, platforms and technology is worried with risk as large platform agencies like Walmart and Amazon gulp the boost, benefit and value in sector after industry. The only way to jump forward is to move your business to platforms and networks. Remember this isn’t an either. So debut deploying a hybrid today by collecting that secure your future success against the big other platform experts – Reputed brand and company – so you are not only a smash in the path on their venture of cross platform and value.

Thursday, 20 September 2018

How to Combine Data Using Business Intelligence and Machine Learning

03:55:00 0
How to Combine Data Using Business Intelligence and Machine Learning

As artificial intelligence (AI) and machine learning (ML) start to go out of academia into the business world, there’s been a number of goal on how they can achieve business intelligence (BI). There are a lot of unique in systems that use natural language find to help management more rapidly investigate corporate information, working analysis, and specify business action plan. A previous column discussing “self-service” business intelligence (BI) mainly highlighted two technologies where ML can help BI. While the user interface, the user experience (UX), matters, its visibility is only the tip of the iceberg. The data being provided to the UX is even more crucial.



While that is useful, being able to reputation the information being displayed is even more critical. AI and machine learning can help address that issue.

It Really Does Debut With Data

While authority still exist, the day of the mainframe providing all data and detail is long gone. While the 1990s saw venture at data warehouses, information is a fluid platforms that exists in too many places to ever make the warehouse the “single version of truth” that some hoped. Today’s data lake is just the working data store on steroids. It will help but it will no more be a single repository than have the exits efforts at the same thing.


Data survives in so many systems and the boost of IoT and cloud computing means data tracks enlarge far away from the standard of on-site computing. Working to analyze all the data and determine what is detail is a glowingly difficult issue.



Therefore, the business has three key issue with the latest explosion in data:

Without addressing those issues, the business is at risk through poor decision making based on inaccurate data and from increasingly strong data compliance regulations.

Don’t Re-invent the Wheel
Provided the issue, a solution is needed. Thankfully, there is no require to debut from scratch. Rather, there are techniques in other areas of software that can be held and accepted to the issue. ML ideas and other tools can be taken from other areas of IT to help both compliance and business decision making.

Machine learning is creating inroads in network and application security. Best condition deep learning systems are investigating transactions to look for irregularity and identify attacks and other security risks. At same time, asset management systems are being pushed by both the explosion of mobile handsets and the growth of SaaS applications to better understand what physical and intellectual property assets are gathered to the joint networks and infrastructure.

Those systems can be used to query network nodes finding for data sources in sequence to help develop an improved corporate metadata structure. Transactions on the community can be cross platform for new information and for specific usage.

Helping Self-Service through Data Management

Of critical useful, the ML system can help boost manage to data alongside accessing assent. It’s not enough in BI to search special case and identify threat. If analytics are honestly to become self-service, quicker access to information is necessary.

In today’s structure, compliance guidelines and analyst power set an employee’s manage to databases and specific sector. That especially limitations self-service through the easy fact that we can’t imagine all requires ahead of time.



As NLP gets an easy way for personnel to query business information, to understand business processes, and to discover new innovations between business data, there will automatically available concepts based in instinct and insight. An employee will ask a FAQ about data or relationships she hasn’t existing included, request data not yet manage, or otherwise fill-up to extend past the hard-set information boundaries.

In the classic process, that means the analysis available to an unexpected stop, emails must be sent to IT, discussions must happen and then systems must be adjusted to allow new access rules.

An ML system can individually speed that process, using guidelines and experience to rapidly search latest data, see if previous data fits within adjustment rules and allow immediate access, or flag the request for quick review by a compliance officer.


This problem is more complicate than what is moving now with modifies in the UX, but the issue is just as critical. It doesn’t issue how simply a manager can ask a question if there isn’t a rapid move to understand where the detail to answer the question occupied and to decide if the questioner has the authority to know the answer.

Machine learning gives a unique to far better update enterprise detail in today dispense world. While the industry move at ways to ask better questions, it requires to be finding at how to distribute and manage the information that provides answers.


Wednesday, 29 August 2018

Traditional Or Digital: Which Should You Go For?

02:44:00 0
Traditional Or Digital: Which Should You Go For?

A question that’s gotten business owners and corporations puzzled is which of the two marketing mediums they should focus on. On the one hand, we have traditional media geared towards a more specific set of demographics. On the other side, there are digital media which caters to a more varied audience. So, how should a typical businessperson determine which one to focus on? Let’s find out now.



·         How Much Capital Do You Have?

The first thing that should absolutely cross your mind is if you can you afford to go for either of the two mediums. If you’re already starting to receive a decent amount of income from your business and can afford to invest large sums for TV commercials or getting your brand name on the front page of a newspaper, then you can consider trying out traditional media. 

However, if you’re an upstart business barely months since you’ve opened, then it might not be the best idea to go for a national commercial. You can certainly try, but it will put a very sizable hole in your wallet. Luckily, digital media has your back. You can quickly create a website for free. And it has the potential to be accessed by the millions of people on the Internet. However, doing so would require some elbow grease and takes time to build a sizable audience. You also have the option of getting help from Digital Marketing Agency Manila to increase the quality of your digital marketing.

·         What Type Of Audience Do You Have?

Another essential factor to consider is which types of people you want to reach out to. If your products or services cater to a niche market or a specific demographic, then putting out print ads in magazines or billboards or even TV commercials in specific channels can work wonders. These mediums already have a core audience, which you can then also utilize if it matches the kinds of people you want.



If we’re talking about a product or service that has a generalized audience, then it would be best for you to widen your range as much as possible. Social media and video hosting sites like YouTube is perfect for businesses that either has a general audience or are still trying to figure out who they want to catch the attention of.  There are plenty of budding business persons selling products or offering services making it big in Facebook groups because the groups they join have the perfect types of people who would want what they have to offer.

·         Are You Willing To Take Risks?

Risks are something a business person continually deals with. They have the option to do whatever they want, but the fact remains that taking risks can lead to great things. So, the question here is how big of a risk are you willing to take.

Traditional media involves significant sums of money to be invested in commercials, small segments in newspapers and magazines, or a mention by a radio show host. All of these costs a ton and have no more than a minute to catch people’s attention. But, the potential return can be game-changing and could skyrocket your business to the top if done right. So, going for traditional media is a big gamble where you’ve got everything to gain but everything to lose as well.

Digital media is a viable investment to make for a conservative business person. Creating a website and promoting it through social media takes little to no money at all. The most exciting thing about it is you can have potentially millions of people going to your site. The only real cost you have is if you enlist professional aid from Digital Marketing Agency Manila if you don’t feel confident about doing things yourself. The downside of digital media is that it can take time to grow an audience here and there’s also the risk of only a handful of people acknowledging your website. Going for digital media has a very low risk but requires effort, careful planning, and excellent execution. 



So, from what was said, which form of media should you go for? It depends entirely on you. More than anyone, you know your business the best. If you analyze every aspect and take what was mentioned above into consideration, then you’ll be able to make a logical conclusion on which one to go for. 

Tuesday, 14 August 2018

Why Your Company Needs AI

07:55:00 0
Why Your Company Needs AI

AI's quickly flew in value-add has left agencies struggling to acquire this mostly complex technology. Chief scrap to understand it. At a basic level, the terminology is confusing, machine learning, deep learning, reinforcement learning, AI, etc... The business use cases are unclear, and the professionals are generally in academia, have their own startups or are at top tech companies.



How businesses try to accept AI

The accept process goes something like this: A decision marking reads or is told many times about how AI can do X for their business. The CTO or CIO looks into it and concludes that AI can probably help the company save costs. However, the benefits, AI behave and possible drawback may still be unclear.

Next, the company might judge to hire a niche research experience. They're managed to develop an X system and are left alone to work it out. Finally, the outputs and assumption don't match, and the team is disbanded or re-focused on data science applications. Soon, the business pails AI in the "hype" category and jump on.

I get it, getting an AI to work is hard - especially under business constraints.




1. Your CIO is a skill in engineering - not AI

Great CIOs aware how to optimize the software. They know the best ways of cutting prices or how to behave issues using the latest software engineering chart. However, she's unexpected to know about the new trends in AI and where they could help the company.

To keep up with the new trends, AI analyst reads papers on a daily starting point, attend conferences, and host private research according from visiting scholars. Just in the past few years, the amount of latest research published in machine learning has grown quicker than any other sector. Although many papers are minor improvements, your companies needs a believer to sort out the critical developments and the suggestion for the business. Could be as easy as a latest workflow for identifying text that could immediately open up an entire new business line for your company.

Read more - 4 Useful Future in Artificial Intelligence for Retail Sector

The CAIO should be someone who is greatly knowledgeable about AI and familiar with latest approaches such as deep learning, reinforcement learning, graphical models, variation inference, etc. Without this skill, they might place approve reaches which are slow to implement, costly to manage, or that don't scale.

2. A CAIO is your lifeline into the latest in academic research.

It’s no confidence that the world's top AI researchers at big companies like Google and Facebook also hold academic links.

Top IT agencies have found this method which provides them direct manage to the world's top AI qualify students. A strong academic link also provides for partnerships with these labs which can assistance gear hard business issues in exchange for the ability to publish outputs.



To engage top AI talent, hire top AI researchers. To keep talent, your AI team must be offered to distribute to the open-source AI network and post displays. If you don't, they'll go to Google or Facebook where they'll have that freedom!

3. The C-suite needs a branded professional who can build an AI to make new business lines

Many companies not successful to fully leverage AI because the C-suite often doesn't explain AI capabilities. Hire a professional who understands the technology and understands how to resolve business issues with it. An AI expert in the room will abate covers about the income impact of a new AI system and unique business risks.

I've seen worker with innovative ideas get shut down by the companies CEO because they don't understand the impact this latest system can have on the business. Don't let the c-suite lack of expertise in this sector track your organization from creating big AI-driven custom with vast unique upsides to your business. It's like not using the internet because you don't know how TCP sockets work.



A top AI expert, argues that the Chief AI Officer is someone with the "business skill to take this new bright technology and contextualize it for your business." In need, someone with both the strong education niche and the business awareness to solve business issues using AI.

4. A best CAIO includes feature to the C-suite

Don't introduce your next product or business line without planning for a future how AI can help. AI's use in business is so new, that it's unexpected anyone in the explore suite is thinking about latest business lines that are now available because of AI. Show for issues that are complicated to scale, or that need a set of multiplex standard, these are main candidates for AI.



Beyond the technical capabilities, your CAIO needs to have a good knowledge of the business. This is a person that knows when NOT to use AI. A good CAIO will create finally their team isn't searching for venues to fill AI, but instead fetching for issues that could profit from it.

5. Data is an income river

By now, organizations are actual that their data are widely valuable. If you trusts this predict, then it subscribers that you're mostly leaving a lot of money on the table by insert with classic methods that are known to perform other algorithms. A classifier that can piece users 20% more correctly means that you're mostly to put the correct products in front of that user. Why resolve for the machine learning charts that provide you 80% transparency when more new systems can get you to 90%?



The CAIO joins the analytical and business skills wanted to supercharge your data monetization strategy.

6. Highlight Wave

If your business needs to gesture that you put AI thoughtfully, then hire a CAIO. AI is an afterthought in most companies. Don't create the same issue. Point will assist you attract top talent, rebrand your company's public see and highlight to investors that you're still innovating.

7. Morality

AI's use for various cases has come under inspection in few years. Now a day, a revolt within Google forwarded the company to promise not to develop AI secret weapons. The AI analysis, networking has created to voice purpose over ethics in the past year. As an output, top analysis are unexpected to produce AI to issues they deem unethical. The CAIO can help as the voice for an organization and drive the use of its AI towards profitable, yet ethical use cases.





Tuesday, 19 June 2018

Several Video Marketing Tips to Get Success for Business

04:28:00 0
Several Video Marketing Tips to Get Success for Business

Getting good traffic to your web page or website is the precise money making secret that any internet business owner should strive at. There are many internet marketing tips but the best among them all currently is online video marketing and advertising campaigns. If you have not debuted your online video strategy, do not worry there is still opportunity to move into the band carriage and trend your business program.

The challenge faced with most internet business owners is how to generate niche traffic using online video marketing optimization campaigns. One of the most important things to do is to make sure your video file name is rich with similar keywords. In fact, keyword optimization is the secret of succeeding in any internet based business flow or process.



Rather than using simply to name your videos, use keywords that owner in your trend niche search for when browsing the internet. For example, if your internet business is about affiliate marketing and you finally to apply an online video marketing campaign, instead of naming it video1 provide your video a campaign name like perfect-affiliate-marketing-program.wav. By completing this you will tested your video advertising campaign for search engines listing.

To further increase your search engine optimization with your videos, it is advisable to add text next to your online video marketing campaign. When including text detail next to your video advertising, ensure that you use your keywords at least three times. This will make search engines recognize what your video is all about.

The secret to getting high ranking on search engines is to have content rich in keywords. Therefore, utilize the Google keyword tool to get common keywords. For more valuable information about video marketing, visit the web page appearing in the resource box below and harness the power of internet marketing.



Thursday, 26 April 2018

Xiaomi Big Announcement for Mi Users

03:21:00 0
Xiaomi Big Announcement for Mi Users

Xiaomi Chairman and Founder Lei Jun has big announced that the net profit margin of the company's total hardware sales will be fixed. This limit will apply forever. This wide range will include from smartphones to Internet off Things and Lifestyle Products. The company has said that the maximum profit margin for the net profit margin will be 5 percent.



Read More - Summer Sale Offer – Xiaomi Mi Fan Sale or Big Discount on Flipkart


Lei Jun said in an affair to the workers of Xiaomi: "If the margin goes more than 5 percent, then it will find a way to return to the users." He further said that if we limit the cost, User will be able to return in this way, the company and its products will get excellent support / support of users for a long time. If a large number of products are sold even with lower margins, then the company will be able to earn profits in the long-term. The company has adopted a unique Triathlon business model, which includes hardware’s, internet service and retail.



He further said that in the last 8 years, our business model has been repeatedly challenged. Xiaomi is the only smartphone in the world that has returned to the sales even after the decline. This shows how modern our business model also. The company has just launched the 6x. This phone has been introduced with Qualcomm Snapdragon 660 processor and latest AI technology. Xiaomi is an engineer’s-operated company that always works for the benefit of the public and changes in the field of technology in the world, and remains ready.



In the first quarter of the Counterpoint 2018 report, China has grown more than 51 percent in Xiaomi. This increase was due to the rapid publicity in the offline segment of Xiaomi.




Tuesday, 24 April 2018

How to Influence Ecommerce Marketing Strategy for a Future?

03:19:00 0
How to Influence Ecommerce Marketing Strategy for a Future?

Chinese smartphone manufacturing companies Vivo launched the entry-level smartphone Y53i in its Y series. The company has also launched the smartphone at just Rs 7990. The mobile phone will be competing with smartphones such as Xiaomi Redmi 5 and latest Nokia 2. The company has not yet officially submitted it, but Mumbai-based retailer Mahesh Telecom shares details of the smartphone.



ViVo Y53i's modern feature explain with some other detail include into a blog: The smartphone has a 5-inch display. No HD resolution is given in the screen resolution. However, the HD screen is available in its competing phones. Qualcomm Snapdragon with 425 quad-core 2GB RAM and 16GB storage is provided in Y53i. Micro SD card slot is given to increase the powerful storage. The phone works on Android's old OS 6.0 marshmallow. Here the phone some disappoints a bit. That too when it came to Android's latest OS Oreo even more than 7 months ago.

Camera: In the case of photography, the smartphone has an 8MP rear camera with LED flash and a front camera of 5MP. The Face Unlock feature is provided in its selfie camera. The phone has 2500 mAh battery. Dual SIM smartphone supports VoLTE with 4G LTE.

Latest Redmi Note 5 specifications: Redmi Note 5 has been introduced with different Redmi 5 metal finish bodies and plastic frames. It is being said that Redmi 5 is the slowest phone in the Xiaomi phones ever launched. Speaking of features, the smartphone has a 5.7-inch 18: 9 display. The phone features Qualcomm Adreno 506, 2GB / 3GB / 4GB RAM and 16GB / 32GB / 64GB internal storage with 14nm Qualcomm Snapdragon 450 octa-core processor. The phone works on MIUI 9 based on Android 7.1.




Camera: Redmi 5 and Redmi Note 5 have the same camera. The phone has 12MP rear and 5MP selfie camera. Amazing mode 3.0 has been given in its front camera. Where 4000 mAh battery is provided in the Redmi Note 5. At the same time, its Small Version Redmi 5 provides 3300 mAh of battery. Fingerprint sensor is also provided in the rear of the device. Its connectivity options include 4G VoLTE, Wi-Fi, Bluetooth, GPS, 3.5mm audio jack etc.

Features of Nokia 2: It has a 5-inch HD LTPS display with a pixel resolution of 720 x 1280. The strong protection of Gorilla Glass 3 is given on this. This smartphone is equipped with 1.3 GHz quad-core Qualcomm Snapdragon 212 processor and 1 GB RAM. It has 8 GB of internal memory, which can be extended up to 128 GB via micro SD card. In order to power the phone, it has a capacity of 4100 mAh. This phone works on Android 7.1.1 knot.

Camera: For photography it has an 8-megapixel auto focus rear camera equipped with LED flash. At the same time, a 5-megapixel fixed-focus front camera has been given. This phone will be available in Computer Black, Computer White and Copper Black Color Variants. For connectivity this smartphone will have GPS, GLONASS, Wi-Fi 802.11, FM radio and Bluetooth connectivity options. This phone supports Dual SIM (Nano).


Monday, 23 April 2018

How to Improve Your B2B Marketing Strategy?

03:21:00 0
How to Improve Your B2B Marketing Strategy?

Business parson are finally starting to sit up and analysis or observe the B2B marketing strategy. Number of organizations are turn out to consult B2B companies for technique tricks, marketing concept and innovative services to arrive and woo C-suite customers.
In Asia, the distinction between consumer marketing and B2B marketing is less clear. Many marketing directors and corporate communications managers are still outsourcing various marketing support projects on a piecemeal basis to advertising, event or public relations agencies for example, instead of seeking the services of dedicated full-service B2B agencies.



Is it surprising then that these companies feel their marketing needs are not optimally met? Many traditional agencies have their roots in consumer marketing and do not have the experience needed to develop comprehensive B2B marketing programmers. A few important characteristics distinguish B2B marketing from mass marketing, and can make all the difference to any B2B marketing effort.

1. The power of many

In consumer marketing, your target is an individual. In B2B marketing, you could be targeting any number of people along the decision-making chain, some of whom may not even be located in the same country as you! It is always useful to find out who is the 'real' decision maker. Is the purchasing or sourcing manager as important as the business-planning manager or the chief financial officer? In some companies, the human resources manager commissions services that have traditionally been the mandate of the office manager and vice versa.

Many B2B marketing professionals simply target the 'C-suite' but fail to realise that sometimes, it's the CEO's secretary who makes the ultimate decision on whether or not they should order products or services from your company. Either that, or he/she could be the 'gatekeeper' who foils any number of your marketing and sales attempts.

When the buying decision affects several departments such as IT, operations and finance for example, you should be looking at different ways to present your company's credentials to a group of people, each with different concerns and expectations!

Being able to identify different groups and their interests, and combining them with tailored communications and a powerful database system, can result in a much higher rate of return.

2. The power of one

Every one of your employees that comes in contact with your customer is your "brand", whether you are selling multi-million dollar commercial warehouses or consultancy services. So it is crucial that your walking-talking brand ambassadors believe in your corporate values and what you are selling. Get your agency to give them customer-centric brand messages and sales tools to use, and ensure they are trained to make each customer feel as if they are the most important customer ever.

On the flip side, B2B companies must ensure that their corporate brands are strong enough that their customers don't leave when their brand ambassadors do.

3. Target the head, not the heart

Validating and even quantifying one's value proposition is crucial for any B2B company. Unlike B2C marketing, it is always about appealing to the head, and not to the heart (or eyes or ears, for that matter). Your B2B marketing companies should offer you answer complicate client asks such as, "Tell me why I should select your agency over your competitor? What value can you add to my bottom line or business schemes? How much do you understand about my company's requires? How will your products or services help our agency get ahead?"

In mature B2B sectors, where the offering from company to company is almost homogeneous or 'commoditized', the value proposition is less about the core product or service and more about the 'value-add' or enhancements. The challenges are different, because the central question is often, "Can you do this at a better price than your competitor?"

4. Corporate brand, product brand or CEO brand

I often advise against building personality brands in any company, unless it is the founder. It is important not to let personal egos get in the way of building corporate persona, which will certainly outlive the former.

I also advise that B2B companies focus on building and protecting their corporate brands versus their product brands. Vista can fail for instance, but Microsoft should not.
Corporate brand building certainly comes in handy when closing new business deals for B2B companies - people are more comfortable recommending a new supplier, vendor or consultant that their bosses have heard about, versus one that is relatively unknown.

That is not to say that the lesser known brands will lose out on all opportunities, as long as they can prove that they can deliver. They are less likely to be considered however, if the risk of failure is too high i.e. when the products and services affect the company's viability (productivity, legal standing, reputation etc.), if the value of the contract is very large, or if the ultimate decision maker is a good friend of your competitor (it does happen!) for instance.

5. Make me look good in front of my boss

This may seem like an odd suggestion but I sometimes ask clients how they can make their target customers look good in front of their bosses.

For example;

a. Can you package your products or services in a way that helps your contact's business and shows him or her to be making a positive contribution to their employers? The closer you do this to the bonus period or your contract renewal time, the better.

b. Do you need to provide tools that help your contact/s present the validations for their recommended vendor i.e. your company?

c. Should you prepare documents that demonstrate the value that your company can bring to other departments at your contact's organization?

d. Should you offer to help integrate your products or services into your customer's organization?

e. Are your 'green credentials' in line with your customer's business sustainability efforts as a B2B vendor?

6. It's not showing on TV

B2B customers don't automatically turn on the television when they want to find a supplier. Often, one of the first sources of information they turn to is a search engine. Increasingly, B2B marketing is very much about Internet marketing and helping to raise a company's profile and search engine rankings. The Internet instantly makes your competitive pool global. A company in India could offer business secretarial services that are almost identical to yours, only cheaper.

It is critical to constantly think of new ways of creating credible customer-driven content, online distribution channels, search terms, Internet links etc. in B2B marketing. Traditional mass media has little or no relevance. That is why the B2B channel mix will look very different and may comprise:



* Search engines
* Niche websites such as LinkedIn
* Industry related online marketing
* Industry listings or online forums
* Accreditation with respected organizations
* Industry endorsements
* Case studies
* Client referrals and testimonials
* Thought leadership articles
* Awards
* Certifications
* Media relations and press mentions
* White papers and research studies
* Customized demonstrations
* Low-risk pilot tests
* Trade shows
* Trade directories
* Industry spokesmen
* Industry rankings and awards
* Industry publications
* Customer events
* Corporate videos and podcasts
* Executive bios etc.

Often, B2B communications output is best tailored to each target customer. Make sure your agency can also create great PowerPoint decks inhouse, so you can customise them for your corporate presentations.

7. There is a season for everything

Always gear your B2B marketing towards your customers' planning cycles.

There are different financial year-ends in different countries, and it is important to make your business pitch at least three to four months before your customer's year-end, to ensure your company has a chance of making the vendor shortlist for next year!

8. The grey line

Unlike consumer marketing, where you can offer seasonal sales and gifts in exchange for certain purchases, such tactics are not always viewed as 'ethical' in B2B marketing.

A token of customer appreciation worth 200 US dollars to someone who just signed a multi-million dollar contract may seem trivial in comparison, but it may be hastily returned if the customer's corporate policy limits 'lavish' gifts beyond say, 100 US dollars. Don't risk embarrassing your customers by forgetting to do a bit of discreet checking first.

What I have listed are just some important aspects of B2B marketing. Ultimately, it really helps to work with a B2B marketing agency that understands your B2B decision makers, decision influences, business needs, stakeholders, sources of information and available channels, and that is also able to add a good dose of creative thinking!


Read more - How To Create A Successful B2B Marketing Strategy