How to Build a Positive Review Marketing Strategy

Your business’s online reputation is one of the first things a client sees. You have very little time to prove that your business is positive feedback, and those little gold stars are the ticket to building a better digital footprint.

How critical are online positive reviews, exactly?

Ninety-one percent of clients read online feedback, and most of those consumers trust online reviews as much as they trust recommendations from friends and family.

On the contrary, we found that only 36% of local businesses invest in review marketing.

If you’re still on the fence, here’s what you require too aware about online reviews and reputation management:

• 82% of consumers visit review sites because they want to make an online shopping
• 89% make a purchase within a week of visiting a positive feedback online portal site
• 29% make a purchase within a day of visiting a review site
• So, how do you develop a review marketing and reputation management strategy?

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Find the most important review sites for your business.

Google, Yelp, Facebook and Bing Local are good places to start, but you can also search for your positive feedback. Try this: [business name] reviews or [industry] reviews. For instance, I’d search for “RevLocal reviews” or “digital marketing reviews” to find out where RevLocal is being reviewed and to find important review sites for digital marketing agencies.

Reply to your reviews

Reply to both positive and negative reviews. If replying to a negative review, try to figure out how to fix the issue that prompted the customer to leave a bad review of your business. When replying to a positive review, thank the reviewer and tell them you look forward to doing business with them again.

RepUp's Marketing Cloud helps you get comprehensive data backed competitors benchmarking reports and lets you bifurcate reviews in positive & negative sentiments. Sign up for a free demo. https://t.co/k8Ddew2QE9 #hotelindustry #hospitalitytech #repup #marketingcloud pic.twitter.com/mmTK4ZaWNc

— Repup (@Repupco) September 17, 2018

Get a steady stream of new reviews.

If a review is too old, consumers will find it irrelevant. This means that your business needs to get new reviews on a regular basis. Ask customers to leave reviews after their purchases. Seventy percent of customers would leave a review if asked, so if you consistently ask customers for reviews, you should consistently get new reviews.