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Monday, 17 September 2018

How to Build a Positive Review Marketing Strategy

07:46:00 0
How to Build a Positive Review Marketing Strategy

Your business’s online reputation is one of the first things a client sees. You have very little time to prove that your business is positive feedback, and those little gold stars are the ticket to building a better digital footprint.

How critical are online positive reviews, exactly?

Ninety-one percent of clients read online feedback, and most of those consumers trust online reviews as much as they trust recommendations from friends and family.

On the contrary, we found that only 36% of local businesses invest in review marketing.

If you’re still on the fence, here’s what you require too aware about online reviews and reputation management:

  • 82% of consumers visit review sites because they want to make an online shopping
  • 89% make a purchase within a week of visiting a positive feedback online portal site
  • 29% make a purchase within a day of visiting a review site
  • So, how do you develop a review marketing and reputation management strategy?

Read more - How to Influence Ecommerce Marketing Strategy for a Future?

Find the most important review sites for your business.

Google, Yelp, Facebook and Bing Local are good places to start, but you can also search for your positive feedback. Try this: [business name] reviews or [industry] reviews. For instance, I’d search for “RevLocal reviews” or “digital marketing reviews” to find out where RevLocal is being reviewed and to find important review sites for digital marketing agencies.

Reply to your reviews

Reply to both positive and negative reviews. If replying to a negative review, try to figure out how to fix the issue that prompted the customer to leave a bad review of your business. When replying to a positive review, thank the reviewer and tell them you look forward to doing business with them again.

Get a steady stream of new reviews.

If a review is too old, consumers will find it irrelevant. This means that your business needs to get new reviews on a regular basis. Ask customers to leave reviews after their purchases. Seventy percent of customers would leave a review if asked, so if you consistently ask customers for reviews, you should consistently get new reviews.

Friday, 26 January 2018

4 Biggest Issue to Enterprise IoT Implementation Arise

07:56:00 0
4 Biggest Issue to Enterprise IoT Implementation Arise
After endless cycles of hype and hyperbole, it seems most business executives are still excited about the potential of the Internet of Things (IoT). In fact, a recent survey of 200 IT and business leaders conducted by reputed brand and released in January 2016 determined that 22% of the organizations surveyed have already realized significant benefits from their early IoT initiatives. Additionally, a full 55% expect a high level of impact from IoT initiatives over the next 5 years. Conversely, only 2% predicted no impact at all.

Respondents also cited the key areas in which they expect to see some of the transformational benefits of their IoT efforts, including creating a better user and customer experience (64%), sparking innovation (56%), creating new and more efficient work practices and business processes, (52%) and creating revenue streams through new products and services (50%).

So, with the early returns indicating there are in fact real, measurable benefits to be won in the IoT, and the majority of executives expect these benefits to be substantial, why are some organizations still reluctant to move forward with their own IoT initiatives?

As could be expected, security is the biggest concern, cited by approximately half of respondents.

Increased exposure of data/information security - 50%

With the World Wide Web as an example, people today are well aware of the dangers inherent in transmitting data between nodes on a network. With number of companies working with important proprietary operational data that could improve beneficial to a competitor if uncover, the concern is very transparent.

ROI/making the business case - 43%

This is a classic example of not about what you don't know. Without an established example of how match initiatives have hinted your business in the past - or even how matching sized and workflow organizations have been effected - it can be very complicated to indicate in a tangible way entirely how these efforts will impact the bottom line. Without being able to create the business case, it will be various for executives to sign off any new initiatives. This is likely why larger organizations ($5+ billion in yearly revenue) are much more likely to have already executed IoT initiatives, while smaller companies are still in the planning phase.

Interoperability with current infrastructure/systems - 37%

Nobody likes to debut over, and many of the executives surveyed are marketing with organizations who have made enormous investments in the technology they are recently using. The idea of a "rip and move" kind of including is not very displaying. The price is not only matched to the downtime incurred in these cases, but the wasted cost associated with the expensive part and software systems that are being cast aside. In most cases, to boost any grip at all a recommended IoT enterprise will have to task with the systems that are already in place - not exchange them.

Looking the accurate staff/skill sets for IoT strategy and implementation - 33%

There are many discussions creating place about how much can be managed by internal staff and how much may require to be out-sourced. Without confidence in their internal capabilities, it is also difficult to know whether or not they even have a valid strategy or understanding of the chance. Again, this is a case where vast organizations with larger pools of skill have a benefits.

There are some logical purposes, and not all of them lend themselves to simple solutions. In truth, many of the solutions will vary from one organization to the next. However, in many cases the solutions could be as simple as just selecting the right software platform. Looking a platform that eases your covers about ability to exchange can also help simple your goal about whether or not your team can manage the modify, as there will be no require to replace equipment. Likewise, a platform that can be cohesive seamlessly into your at now activity to help improve efficiency and implement optimization strategies will also make it much easier to demonstrate ROI.

Friday, 13 October 2017

Deep Learning with Machine Learning & Artificial Intelligence Systems

23:02:00 0
Deep Learning with Machine Learning & Artificial Intelligence Systems
It seems as though everywhere we look, and in just about everything we read humans use metaphors to describe things. It happens when you are talking to your friends, and it happens when you are reading nonfiction or fiction, we see it on billboards, in advertising, in the newspaper, and we hear descriptions using metaphors in the TV news. Even teachers use it when educating our children, metaphors are truly everywhere. In fact, I would challenge you to go one day of your life without using a metaphor. I bet you it would be harder than you think.

There was an interesting article recently in Network World's Online News and Blogging Network by Michael Cooley on his Layer 8 Blog titled "Apple of My Eye? U.S. Fancies a Huge Metaphor Repository - The US Intelligence Advanced Research Projects Agency (IARPA) Building a System to Understand Human Metaphorical Speech".

"IARPA wants a repository of American/English & for Iranian Farsi, Mexican Spanish & Russian. It has been known since Aristotle that rhetorical devices are unique, creative instances of language artistry. They shape how people think about complex topics & influence beliefs; reduce complexity by expressing patterns; & show uncovered inferred meanings and worldviews of particular groups or individuals."

As a writer, this concerns me very much, because as soon as artificial intelligent computers can understand human language, and the difference between a metaphor, a story, versus actual nonfiction, then it will also be able to create stories, create new metaphors, and therefore someone like me who likes to write creative fiction as a hobby, or even science fiction, well, I simply won't be needed anymore.

I will be replaced by a computer.

Now then, you might say that it is impossible, that it will never happen, but I guarantee you it will, and that day is coming. Robotics, computers, artificial intelligence, will eventually replace almost nearly every human job, even the creative ones. Now then, some people believe that artificial intelligence will never reach the level of human creativity. This is because it is very hard to get a computer to become creative, or at least that's what they say. Personally, I considered several ways to get AI software to simulate human creativity.

After all, there is that philosophical thought that there are no original thoughts, that humans simply take one thing and re-assimilate the information borrowing observations and experiences from one area of the human endeavor and combining it with others creating a third. Then they call it creative, but is that real creativity, or is that just a recombination. Because if it is a recombination and that's all that human creativity really is, then surely we can design AI software to do that. Indeed I hope you will please consider all this and think on it.

Wednesday, 17 May 2017

How to Secure Your Desktop & PC from Ransomware Attacks

03:42:00 0
How to Secure Your Desktop & PC from Ransomware Attacks
A decade-old pattern form of harmful software known as ransomware has been making breaking news after cyber-criminals attacked millions of computers globally.

Ransomware, which is more operated by email or web pop-ups, involves locking up people’s data and threatening to destroy it if a ransom is free way. The worldwide cyber-attack has affected 200,000 Windows computers in more than 150+ countries, including China, Japan, South Korea, Germany and Great Britain.
The cyber hackers have primary gold at clinical, education sector, government factor, blue-chip companies and businesses like movie theater chains. The attacks highlight the challenges that organizations face with consistently applying security safeguards on a huge scale.

In this attacks not any specific but even government and MNC IT companies with so much lose data to secure their systems and train their employees about essential security exercise. B2B market experts for the private network service provider. “Cautious online pattern would not sure have prevented the malware from infecting the network in the first place.”

What can businesses and specific do to secure themselves from ransomware? Here are some steps from security experts.

Update your software

Security expert’s advice the malware that promoted this international attack, called WannaCry, may have originally affected machines by getting people to download it through email. After that, the malicious code was able to simply travel to a broader network of computers that were linked together through the Windows file-sharing system. (Users of Macs or other non-Windows computers were not affected.)

The most demoralize revelation from the cyber-attack was that there was solved available for the ransomware before the attack. Microsoft, which build Windows, released a cover for the WannaCry predict eight weeks before.
It’s simply say, if people had generally delay on top of security updates, their machines would not have been infected. “People kind of offered self-satisfied and not alert about updating their machines,” Mr. Wysopal said.

Client can treatment this by configuring the Windows machines to automatically install the latest software updates.

Even though WannaCry categorically targeted Windows machines that does not mean Mac or Linux users are off the hook in the future. Other breeds of virus may infect various operating systems, so no matter which hardware or part you are using, you should regularly update your software to install the latest security improvements.

Install antivirus software

In inclusion to retaining Windows up-to-date with the latest security enhancements, antivirus software can exclude malware from infecting your computer. Mr. Kamden of NordVPN said 30% of popular antivirus systems were capable of catching and neutralizing the ransomware.

Of course, with antivirus software, the same principle applies: Make sure to track the antivirus app up-to-date, too, so it blocks the advance emerging malware. Also, download antivirus apps only from reputable vendors like ESET, Kaspersky Lab, and McAfee etc…

Be wary of suspicious emails and pop-ups

Security experts believe WannaCry may have initially infected machines via email including. The lesson: skip clicking links inside hesitant emails, Mr. Kamden said.

How do you spot a suspicious email? See carefully at the email address of the sender to see if it is coming from an authorized address. Also, look for finally types and grammatical errors in the body. Hover over hyperlinks (without clicking on them) inside emails to see whether they straight you to suspicious web pages. If an email appears to have come from your bank, Credit Card Company or internet service provider, keep in mind that they will never ask for sensitive information like your password or social security number.

In addition, ransomware developers often use pop-up windows that publics software products that avoid malware. Do not click on anything through these pop-ups, then safely close the windows.

Create backups of your data

In the event that a hacker successfully hijacks your computer, you could save yourself with a backup of your data stored somewhere, like on a physical hard drive. That way, if a hacker locked down your computer, you could clearly erase all the data from the machine and restore it from the backup.

In general, you should be developing a copy of your data in the first place, in case your computer fails or is lost. To be extra safe from hackers, after backing up your data onto an external drive, unplug the drive from the computer and put it away.

Create a security plan for your business

For larger businesses with hundreds or thousands of employees, requesting security updates organization wide can be malicious. If one employee’s machine lacks the advance security software, it can damage other machines across the company network.

Mr. Wysopal said businesses could learn from how WannaCry extend through the Windows file-sharing system by spreading a restrictions schedule for when computers companywide should not manually install the latest software updates. Businesses should control the best time to apply these security updates to office computers without interrupting productivity, he added.

IT & Security professional should also regularly teach and test employees on spotting suspicious emails, said Matt Ahrens, vice president of Crypsis, a cyber-security company.

What to do if already infected

If you are already a victim of ransomware, the first thing to do is disconnect your computer from the internet so it does not infect other machines. Then report the crime to law application, software and seek guide from a technology professional who dedicates in data fetch to see what your options might be. If there are none, don’t lose hope: There may be new security tools to unlock your files in the future.

In some extraordinary cases, it might create sense to pay a ransom if you have no backups and the encrypted files are valuable, Mr. Wysopal said. But he added that with WannaCry, people definitely should not pay the ransom. That’s because the hackers are apparently overloaded with requests from sufferer reporting for their data to be released — and many who have paid the ransom are not hearing back.