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Friday, 12 October 2018

How to Create an Effective & Impressive Video Marketing Campaign

04:15:00 0
How to Create an Effective & Impressive Video Marketing Campaign

Have you ever ponder why many video marketing plan hasn’t succeeded while many others have never failed? It all heated down to creating excellent options in association to your video marketing strategy from custom set-up smart target to creating dynamic based on real-time consumer opinion.



#1 Set Your Goals



If you need strategy always success must define primary goal for business or service. Goals are guideposts for everyone connected to the video marketing (i.e., producer, anchor and distributor to online sites). You must then set smart - read: individual, measurable, attainable, niche and time-bound - goals for each video. You have several choices in this regard including:

• Produce several sharp videos that perfectly adjust into your entire video marketing campaign such that each video addresses a specific goal

• Produce various versions of a single video (i.e., various approach, alike message) to attract to various component of the market

Surely, the best video marketing strategy has clear targets that everybody on dashboard should understand and, accordingly, work toward their winning.

#2 Creating the Call to Action



Naturally, the contents of marketing videos should catch and then hold the regard of their goal traffic but it is call to action plan that will definitely determine whether your goal displays will become your real customers. Your videos must then have strong call to action that will definitely assist for viewers about the next step – to click on a link in the video or detail, to subscriber to the niche channel or to a mailing list, to purchase the products to download a game, online tanning course, product review, coming product promote or advert. Your video marketing campaign should not leave it up to the viewers but next step move because you are losing great opportunities.


#3 Creating Impressive Video



Absolutely, many viral video has become already popular although their beginner production but when it comes to marketing videos, you can’t afford to be watch as useless. Your target viewers will appreciate an amazing production from lunching to editing for appeal reason and hence be more inspiration to get the desire output. Your effective production costs will be justified by the fairly videos that will bring in more consumers to your business. Your bottom line will be better for it then.

#4 Distributing the Videos



Video sharing sites, social networking sites and official business websites are ideal choices for hosting and posting the ultimate video marking plan. Keep in mind social media support and public relations support musts in an impressive way.

Of course, the best video marketing campaign has an evaluation process wherein the videos are assesses based on their effectiveness in goal achievement. You can then implement appropriate adjustments when and where necessary.

Monday, 17 September 2018

How to Build a Positive Review Marketing Strategy

07:46:00 0
How to Build a Positive Review Marketing Strategy

Your business’s online reputation is one of the first things a client sees. You have very little time to prove that your business is positive feedback, and those little gold stars are the ticket to building a better digital footprint.



How critical are online positive reviews, exactly?

Ninety-one percent of clients read online feedback, and most of those consumers trust online reviews as much as they trust recommendations from friends and family.

On the contrary, we found that only 36% of local businesses invest in review marketing.

If you’re still on the fence, here’s what you require too aware about online reviews and reputation management:

  • 82% of consumers visit review sites because they want to make an online shopping
  • 89% make a purchase within a week of visiting a positive feedback online portal site
  • 29% make a purchase within a day of visiting a review site
  • So, how do you develop a review marketing and reputation management strategy?

Read more - How to Influence Ecommerce Marketing Strategy for a Future?

Find the most important review sites for your business.

Google, Yelp, Facebook and Bing Local are good places to start, but you can also search for your positive feedback. Try this: [business name] reviews or [industry] reviews. For instance, I’d search for “RevLocal reviews” or “digital marketing reviews” to find out where RevLocal is being reviewed and to find important review sites for digital marketing agencies.



Reply to your reviews

Reply to both positive and negative reviews. If replying to a negative review, try to figure out how to fix the issue that prompted the customer to leave a bad review of your business. When replying to a positive review, thank the reviewer and tell them you look forward to doing business with them again.



Get a steady stream of new reviews.

If a review is too old, consumers will find it irrelevant. This means that your business needs to get new reviews on a regular basis. Ask customers to leave reviews after their purchases. Seventy percent of customers would leave a review if asked, so if you consistently ask customers for reviews, you should consistently get new reviews.


Tuesday, 21 August 2018

How Content Marketing Helps Online Earn Money?

08:14:00 0
How Content Marketing Helps Online Earn Money?

There’s been a number of content resource in recently working on content marketing but no one is really true information about earn money from online campaign.

How to Earn Online Money Using Content Marketing

If you really need to earn income, it’s critical to aware about how actual work with spend time to internet. Some good resource recently like shoutmeloud.com and neilpatel.com recently tips about to writing criteria and earning figure this out.



This was startup on 11 years ago were so easily way popular because of few really resource available into a market. This means that biggest highlights were all shared lots of time among small part of community instead of some News feed it to a huge network figure this out.

Where is the top location to take benefits of batch sharing? Analysis report finally that email is still the hugest used medium for posting detail between medium scales.

  • So how do you earn money with it?
1. Behave Email Like Target Pages


Most of email clear idea about description with a strong recall to plan.
  • Dou you want to explore more unique and innovative to compare of market trend?
  • Get more likes on your Social Community like LinkedIn, Facebook & Twitter?
  • Selling or advert a product?


Whatever it is, you need to walk your user’s hand-in-hand to the finish line. Make it extremely obvious what you want your audience to do. Here is an example:

Whatever it is, you require to walk users door to door the bottom line. Create it excessively finally what you need your business to do. Here some great example as below.
Emails as Target URL

This smooth and easy the process and generate good ROI.

2. Advertising your own services & products

If you have any buyer to purchase any product from online shopping sites, email marketing is the best option to advertise because it no any restrictions with complete control over the communication. If you’re really blogger hero with huge social following list, create sponsor ship plan where those who pay get the latest stuff and your public feed is just for healthy traffic and getting the digital world.

If your mission is more about boosting expend that earning money, consider a social payment option. This provides you the confidence to sell an online product or business service in exchange for a user sending out a social media that adverts your business which is great getting the word out.

3. Sell Other People’s Stuff

If you have a professional audience, you should be using adverting in your email through. There are a few other alternative available but explicit connects SEO expert to network of email subscribers.

Is crucial way of affiliate marketing, another option to choose for business boost up and allow you to receive an attractive offer for selling product for their vendors.

Read more - How to Earn More Money Using Online Business Blog

Target Achieve

With any content competitors, the critical is providing return value to your rumors. Commonly offering useful and tide schedule is the best way to track you readers engage and get them share your stuff with friends.

Thursday, 7 June 2018

The Top 4 Brand Protection Strategies for 2018

07:45:00 0
The Top 4 Brand Protection Strategies for 2018

First of imagine with customer idea across social network, web and different mobile apps. This Omni channel to grow network with complete engagement but also review your company to digital brand risk.

Proof key online risk defense spy after your perimeter to convey discovery and security that protect your create valuable and consumer valuable brand.




Secure Against Social Account Hijack

Striker use a huge variety of tools to hijack social media profile so they can post malicious content on behalf of your brand, distribute malware, and more.

Proofpoint secures you from the fallout of social account takeovers. Our solution takes a snapshot of approved account profile settings and persistently optimizes for any unauthorized changes.

Secure Against Brand Fraud

Criminals masquerade as your reputation to bait your consumers with phishing, scams, and counterfeit goods. No matter what form it takes, online fraud or cheat hurts your consumers and reputation fall down your brand. We discover and facilitate take-down of fake social accounts and mobile apps, as well as fraudulent domains, including those ready for use in an email phishing attack.



Brand Hashtag Hijacking Protection

Brand hashtag hijacking occurs when someone uses your brand-related hashtag for a unlike reason than you prepense. Sometimes, it’s used to air wrong. Other times, not good perform use your hashtag to dupe your fans and followers with malware and phishing attacks.

Here some brand solution optimizes the social globe for your brand-related terms and hashtags, as well as locates attacker paper to misapply your brand across domains, mobile apps, and social accounts.


Read more - 6 Way to Increase Brand Value Using Content Marketing


Avoid Embarrassing Mistakes

Most of customer aware about to handle with accidentally broadcast an embarrassing link or publish sensitive detail. Risk secures your brand from the fallout that available with guilty publish. For your collective trusted brand accounts, Social network not manually tested with high risk content and can remove spam in seconds. For most of employee social media programs, Social website automatically notify your employees when one of their posts comprise inappropriate links, information, or language. With Proofpoint, you can capture on social media and rest assured that your brand is protected.


Friday, 4 May 2018

4 Simple Reason Your Article – Not Enough Traffic Generating

04:45:00 0
4 Simple Reason Your Article – Not Enough Traffic Generating

Now finally, archive awesome content for reader and expert blogger, which you’re sure definitely increase blog leads pouring into your funnel- through in include real fact, it seems like reader not only reading business but bad ROI blog value.

What are you doing wrong with your content??



The fact is, writing strong content is just one segment of a fill-up content marketing strategy. The other segment—quite possibly the more crucial of the two—is advertising it to ensure that it reaches the huge audience possible. If your content is still coming up thin, you might be doing a few things bad way on the promotion side.

1. Automatic Social Sharing



Any time a new article or blog submit is published, it automatically gets shared on your social account sites like Facebook, Twitter, Google plus etc... In profiles. But that’s the scope of the try you’re putting into social media assistance.

Read moreTop 4 Way to Earn Money from Your Content Marketing Strategy


Think for a moment about how you use social media. You likely test in for about five minutes, scroll through your news to show what’s interesting, then go about your life. There’s a ton of content you’re simply mistake because of how often your network posts updates.



So if that one social post occurs at 8 a.m., what about all the people who check their news an hour later? Or the next day? They’ll likely never see it.

That’s why you want to also write manual shares and plan them for the days following the post’s publication. Another reason for this: the automated share generally just takes the blog subject as its body content. Handcrafting your feed gives you the opportunity to be more pleasant. You could trail numeric or quote from the post or ask a question that clicking to the blog will answer.

Here some blogger expert says, and Ops Calendar are examples of tools that let you simply plan social shares of your brief content.

2. You’re not asking your network to share



I get that you might be intolerable emailing your contact list every time you submit a latest post to ask them to share it, and you might irritate them if you do. But when you have a fact crucial post that you’d like to expend the reach of, there’s nothing wrong with pinging your contacts and asking them to share it. Let them know you’d do the same in return.

Finally, you could also generate a group of like-minded folks in your sector who share and handling each other’s blog and content marketing attempts. It’s a great way to support what you’re doing on your own advertising-wise—and you make great contacts.

One certain strategy here is to make an experts’ roundup post, asking a question to some well-value thought leaders in your space. Once you submit the roundup, ask the experts to share the post. Most will be happy to do so, and you’ll get your content in front of their sizeable audiences.

3. No any Goal or Target



You’re writing content, yes, but do you have a purpose behind it? Or is it just another thing you need to optimize off your “how to business trend works” list?

Every small piece of content you publish should have an objective, such as:
Dedicate readers about something (that you can help them with)
Address a common problem your audience suffers (that you can fix)
Establish expertise on an industry topic
Drive leads
Drive sales

I know contents out there pound into your head the importance of writing, writing, and writing—of having tons of content on your site. But I’m going to execute bugbear’s advocate here and say if a piece of content doesn’t have a clear purpose that drives more business (even if it’s just through brand awareness), then don’t write it.

4. You’re ignoring what your audience is telling you



You write content build on what you think your audience needs to read, not what they actually do want to read. You’ve missed the mark for no reason, because it’s especially simply to figure out what they’re interested in.

Your blog analytics dashboard will give you all the data you want to see which of your articles are attracting the most traffic, CPM, and social sharing. See which titles are resonating with your viewers, and which aren’t. From there, you can brainstorm additional content ideas to piggyback off the success of past articles.
You’ve already got great content. Now put in a little more effort to get more readers and subscribers to your blog.


Read more - https://blog.kissmetrics.com/reasons-blog-isnt-getting-traffic/

Monday, 23 April 2018

How to Improve Your B2B Marketing Strategy?

03:21:00 0
How to Improve Your B2B Marketing Strategy?

Business parson are finally starting to sit up and analysis or observe the B2B marketing strategy. Number of organizations are turn out to consult B2B companies for technique tricks, marketing concept and innovative services to arrive and woo C-suite customers.
In Asia, the distinction between consumer marketing and B2B marketing is less clear. Many marketing directors and corporate communications managers are still outsourcing various marketing support projects on a piecemeal basis to advertising, event or public relations agencies for example, instead of seeking the services of dedicated full-service B2B agencies.



Is it surprising then that these companies feel their marketing needs are not optimally met? Many traditional agencies have their roots in consumer marketing and do not have the experience needed to develop comprehensive B2B marketing programmers. A few important characteristics distinguish B2B marketing from mass marketing, and can make all the difference to any B2B marketing effort.

1. The power of many

In consumer marketing, your target is an individual. In B2B marketing, you could be targeting any number of people along the decision-making chain, some of whom may not even be located in the same country as you! It is always useful to find out who is the 'real' decision maker. Is the purchasing or sourcing manager as important as the business-planning manager or the chief financial officer? In some companies, the human resources manager commissions services that have traditionally been the mandate of the office manager and vice versa.

Many B2B marketing professionals simply target the 'C-suite' but fail to realise that sometimes, it's the CEO's secretary who makes the ultimate decision on whether or not they should order products or services from your company. Either that, or he/she could be the 'gatekeeper' who foils any number of your marketing and sales attempts.

When the buying decision affects several departments such as IT, operations and finance for example, you should be looking at different ways to present your company's credentials to a group of people, each with different concerns and expectations!

Being able to identify different groups and their interests, and combining them with tailored communications and a powerful database system, can result in a much higher rate of return.

2. The power of one

Every one of your employees that comes in contact with your customer is your "brand", whether you are selling multi-million dollar commercial warehouses or consultancy services. So it is crucial that your walking-talking brand ambassadors believe in your corporate values and what you are selling. Get your agency to give them customer-centric brand messages and sales tools to use, and ensure they are trained to make each customer feel as if they are the most important customer ever.

On the flip side, B2B companies must ensure that their corporate brands are strong enough that their customers don't leave when their brand ambassadors do.

3. Target the head, not the heart

Validating and even quantifying one's value proposition is crucial for any B2B company. Unlike B2C marketing, it is always about appealing to the head, and not to the heart (or eyes or ears, for that matter). Your B2B marketing companies should offer you answer complicate client asks such as, "Tell me why I should select your agency over your competitor? What value can you add to my bottom line or business schemes? How much do you understand about my company's requires? How will your products or services help our agency get ahead?"

In mature B2B sectors, where the offering from company to company is almost homogeneous or 'commoditized', the value proposition is less about the core product or service and more about the 'value-add' or enhancements. The challenges are different, because the central question is often, "Can you do this at a better price than your competitor?"

4. Corporate brand, product brand or CEO brand

I often advise against building personality brands in any company, unless it is the founder. It is important not to let personal egos get in the way of building corporate persona, which will certainly outlive the former.

I also advise that B2B companies focus on building and protecting their corporate brands versus their product brands. Vista can fail for instance, but Microsoft should not.
Corporate brand building certainly comes in handy when closing new business deals for B2B companies - people are more comfortable recommending a new supplier, vendor or consultant that their bosses have heard about, versus one that is relatively unknown.

That is not to say that the lesser known brands will lose out on all opportunities, as long as they can prove that they can deliver. They are less likely to be considered however, if the risk of failure is too high i.e. when the products and services affect the company's viability (productivity, legal standing, reputation etc.), if the value of the contract is very large, or if the ultimate decision maker is a good friend of your competitor (it does happen!) for instance.

5. Make me look good in front of my boss

This may seem like an odd suggestion but I sometimes ask clients how they can make their target customers look good in front of their bosses.

For example;

a. Can you package your products or services in a way that helps your contact's business and shows him or her to be making a positive contribution to their employers? The closer you do this to the bonus period or your contract renewal time, the better.

b. Do you need to provide tools that help your contact/s present the validations for their recommended vendor i.e. your company?

c. Should you prepare documents that demonstrate the value that your company can bring to other departments at your contact's organization?

d. Should you offer to help integrate your products or services into your customer's organization?

e. Are your 'green credentials' in line with your customer's business sustainability efforts as a B2B vendor?

6. It's not showing on TV

B2B customers don't automatically turn on the television when they want to find a supplier. Often, one of the first sources of information they turn to is a search engine. Increasingly, B2B marketing is very much about Internet marketing and helping to raise a company's profile and search engine rankings. The Internet instantly makes your competitive pool global. A company in India could offer business secretarial services that are almost identical to yours, only cheaper.

It is critical to constantly think of new ways of creating credible customer-driven content, online distribution channels, search terms, Internet links etc. in B2B marketing. Traditional mass media has little or no relevance. That is why the B2B channel mix will look very different and may comprise:



* Search engines
* Niche websites such as LinkedIn
* Industry related online marketing
* Industry listings or online forums
* Accreditation with respected organizations
* Industry endorsements
* Case studies
* Client referrals and testimonials
* Thought leadership articles
* Awards
* Certifications
* Media relations and press mentions
* White papers and research studies
* Customized demonstrations
* Low-risk pilot tests
* Trade shows
* Trade directories
* Industry spokesmen
* Industry rankings and awards
* Industry publications
* Customer events
* Corporate videos and podcasts
* Executive bios etc.

Often, B2B communications output is best tailored to each target customer. Make sure your agency can also create great PowerPoint decks inhouse, so you can customise them for your corporate presentations.

7. There is a season for everything

Always gear your B2B marketing towards your customers' planning cycles.

There are different financial year-ends in different countries, and it is important to make your business pitch at least three to four months before your customer's year-end, to ensure your company has a chance of making the vendor shortlist for next year!

8. The grey line

Unlike consumer marketing, where you can offer seasonal sales and gifts in exchange for certain purchases, such tactics are not always viewed as 'ethical' in B2B marketing.

A token of customer appreciation worth 200 US dollars to someone who just signed a multi-million dollar contract may seem trivial in comparison, but it may be hastily returned if the customer's corporate policy limits 'lavish' gifts beyond say, 100 US dollars. Don't risk embarrassing your customers by forgetting to do a bit of discreet checking first.

What I have listed are just some important aspects of B2B marketing. Ultimately, it really helps to work with a B2B marketing agency that understands your B2B decision makers, decision influences, business needs, stakeholders, sources of information and available channels, and that is also able to add a good dose of creative thinking!


Read more - How To Create A Successful B2B Marketing Strategy

Wednesday, 4 April 2018

10 Tips on How to Write Guest Content for the Web

03:33:00 0
10 Tips on How to Write Guest Content for the Web

For quite some time now, quality of guest web content has been what has separated the great websites from the good. Above and beyond largely every other approach to marketing, content strategy is known to have near limitless and universal power and influence.

Nevertheless, there is one incredibly important factor when it comes to producing effective and efficient web content that so many writers continue to overlook – the reader. One of the most critical things to remember when it comes to web copy is the way in which it is approached, viewed and digested in an entirely different manner to print copy. Generally speaking, consumers read print copy they come across from top to bottom. By contrast, web copy either tends to be glanced over or scanned – rarely read comprehensively.

Which is precisely why it is of crucial importance to approach web copy in an entirely different manner than you would traditional print copy. You have an extremely short time in which to get across a convincing and persuasive argument, meaning that your approach must be uniquely strategic and mindful. Working with web developers who are good at SEO and content marketing can help, but if you want to add your own voice, you need to get involved personally.



So with this in mind, what follows is a brief overview of 10 essential tips on how to write effective and valuable content for the web:

1 – Targeting the Hunt

First of all, it can be extremely useful to begin looking at your target audience a little like a pack of predators. The reason being that those visiting your website are not just there randomly or for the sake of it, but are rather on the hunt for something they want or need. As far as they are concerned, they need to immediately get the impression that they are in the right place to find what they are looking for. Just as a predator isn’t inclined to waste time when looking to find its next meal, consumers have no interest in wasting their time on dead end websites. The long and short of it therefore being that if you cannot give the hunter the immediate impression that they are in the right place, they will simply take their hunt elsewhere.

2 – Step to Step Write

One of the things effective web copy shares with traditional printed copy is the way in which it is important to put the most important information right at the top. Following an essay-like approach really isn’t going to get you anywhere – in this instance you effectively need your conclusions and most important points first, followed by the relevant explanation. Research has shown that you have literally no more than a few seconds to grab the attention of the reader and ensure that they do not make a beeline for your rivals. If there is something important to say, it must be said first of all and be obvious with nothing more than a quick glance – a solid example being set here by a local painting company in Washington, DC.

3 –Clever Work Portfolio

Given the fact that the average web user will only ever give you a very limited amount of their time, they simply do not have time to hang around trying to figure out what it is you are talking about. Which is precisely why it is generally inadvisable to fall into the trap of trying to be too clever or creative with the content you produce. It could be that if they were to hang around long enough to read everything on your page, they would not only get the point, but would be impressed and convinced. The only problem being that as they probably won’t stick around long enough for this to happen, they will simply disappear without a trace. When it comes to web content targeting the modern consumer, it is better to stick to short and concise statements that immediately make sense to anyone.

4 – Simply Conversational Language

Still on the subject of simplicity, it is also important not to fall into the trap of approaching things with too much formality. While there are various instances in business and life in general where extremely formal English is required, this certainly is not one of them. The reason being that when you come across a website that features nothing but overly formal and stuffy English, this is the exact impression you get of the company behind it – stuffy. Of course there are certain exceptions to the rule, but generally speaking it is a good idea to stick to conversational language. If you are not entirely sure how to go about this, think about how you would speak to a friend of a friend.

5 – Avoid the Silly Mistake

One of the most common mistakes made by so many brands and businesses is that of using industry jargon and complicated language as a means by which to try and impress readers. The only problem being that not only does doing so run the risk of confusing and alienating many of your readers, but also coming across as pretentious to others. It’s not as if you necessarily have to dumb everything down to a remedial level and in doing so dilute your authority. Instead, it is simply a case of ensuring that every reader that comes your way can fully understand what it is you are saying, without having to run anything through a translator.

6 – Use Common Words

If you are trying to appeal to any given target audience, it is important that you write using words that are familiar to them. For example, if you are trying to sell your audience members cheap flights to Paris, you need to be as simple and matter of fact as possible when it comes to your choice of words. The reason being that when you think about the kinds of searches your audience members are carrying out, it is unlikely that they will use phrases like ‘cost-effective flights’ or ‘affordable flights’. Instead, the overwhelming majority will be looking for ‘cheap flights’ as that is exactly what they want. Its one thing to get creative with words as a means by which to generate interest, but to make the mistake of moving away from familiar words could cost you dearly.

7 – Effectual Paragraphs System

The point about keeping things brief and concise really cannot be emphasized highly enough. The same also goes for the way in which written content should be structured and presented. Just as the language you use should be kept simple and to the point, it should also be presented by way of short and punchy paragraphs. Research has shown that readers across the board respond infinitely more positively to written content that is presented in short paragraphs with regular breaks or mixed media. By contrast, the very sight of a web page crammed with nothing but unbroken text is usually enough to send visitors heading for the hills.

8 – Meaning for Business Value

One of the most important rules to follow when it comes to creating web copy is to make sure that absolutely every word has genuine meaning and value. If it doesn’t, it really has no place being on your page. Once again, it all comes down to the limited time each reader is willing to spend on any given web page. If they do not get the impression that what they are reading is of genuine meaning and value, chances are they won’t waste their time reading any further. Adding extra content to your website simply for the sake of bulking it out will only ever dilute its overall value and influence.

9 – Completeness of Overview

There are certain instances when and where leaving people curious and slightly confused can be an effective marketing strategy. When it comes to web content on the other hand, it’s quite to the contrary. You have such an incredibly short amount of time to gain the attention and trust of your target audience members that you cannot then leave them with unanswered questions. If you do, it’s highly likely that they will not bother seeking the answers to said questions with you – they will instead head to one of your rivals. No matter what it is you have to say and how many important points you need to get across, you need to ensure that the information you provide is complete. Which is precisely where the previous point with regard to meaning and value once again comes into the equation – anything that does not add meaning and value to your content should be substituted for something that does.

10 – Site-Wide Arrivals

Last but not least, one of the biggest mistakes to avoid at all costs is that of assuming that every visitor to your website will arrive via your primary homepage. So many webmasters all over the world invest enormously in making their primary homepages nothing less than spectacular, while totally ignoring the quality of their other landing pages. Even if most of your traffic arrives in a predictable manner, you still have to think about those who gain their first impression of you via different pages. Every disappointed visitor that heads elsewhere represents not only a potentially missed conversion, but perhaps rather severe damage to your reputation.

Friday, 2 February 2018

7 Simple Content Marketing Mistake to Put Down ROI

02:58:00 0
7 Simple Content Marketing Mistake to Put Down ROI
In globally of content trend today, it’s not enough space for batter content spread. Need replace good content and a plan to explore that blueprint strategically.



Well optimize content all by itself is like a car without an engine. It looks good, it’s shiny and sleek, and it has all the other working component. But, the part that creates it fly down the road is missing.

Content is the space, but you have to be in the pilot’s seat. Neglecting the other require pieces of content marketing will leave you stranded in the middle of the galaxy. After all, can any piece of content really be great if no one ever reads it?

Learn about the content marketing mistakes or issues you should to improve and remove one, and discover how to give your content power and velocity. This will help get you in front of your audience so your content makes the impact you need.

Avoid These 7 Awesome Tips to Batter Content Marketing
Awesome content doesn’t get noticed on its own – it wants the perfect marketing to get it in front of the right people.

The following content marketing problems are road blocks to watch for. These hinder both the quality of your content creation and the audience you’re able to reach.



1. Lack of Goals/Strategy

Don’t blindly head into content marketing without knowing why you’re doing what you’re doing. You need measurable targets in order to gauge your success. And, in order to arrive those targets, you have to have a strategy.

After all, don’t you want to be able to determine if your marketing is working? Without that knowledge, you’re just pouring reference into an unknown – and that could be a huge waste of time and money.

Part of having a strategy is understanding what you want you’re content to do for you. Do you need it to go viral? Do you want X number of shares or likes? Are you pointing list for a goal regarding hits or clicks? Finalize what you want, then figure out how to go for it in the most effective way possible.



2. Selling Instead of Teaching

Another big mistake is watching on your products/services instead of the buyer.

What does this look like? In brief, if your blogs and articles are product-centric, you’re probably honing in on selling rather than teaching.

If you’re raising yourself and your business always throughout your posts, you’re selling. If you forget about the buyer absolutely and are zeroed-in on touting the profits of your products in the best way, you guessed it – you’re selling.

This kind of content is not useful to the buyer. It doesn’t teach. It tells.

Teaching is about learning, while telling is about appealing. Think long and hard about what you’re posting before you post it. Does it help the consumer in some way? Is it providing Value? Is it useful? Or are you just playing show-and-tell?



3. Not Taking Advantage of SEO

If you’re not optimizing your content, you’re missing out.

SEO gives you the chance to rank highly in SERPs (search engine results pages) – so why wouldn’t you take advantage? Search engines are one avenue (if not the main avenue) for browsing the web. Ignoring their power is just plain silly, not when there are techniques you can use to make your site and content appeal to the ‘bots.

SEO can help drive traffic to your site without costing you a cent. You just have to know a bit about keyword research, keyword density, and some other basic principles.



4. Not Optimizing for Your Information-Sharing Outlet

There are ideal types of posts for every social media outlet. When you share information on various sources, optimize your post according to the standards, limitations, and accepted trends. Each site has different “formulas” for posting that will make your contribution stand out if you follow them.

For instance, a short post with a few fun hashtags will not work on LinkedIn. A long article with no images will not do well on Facebook. And you can’t post on Instagram without a photo.

Share your content on social media the right way, each way. You’ll attract more attention and get more hits.



5. Not Knowing Your Audience

If you don’t understand your audience, how can you create good, useful content for them?

You can’t put the cart before the horse. You have to create your content with users in mind, not the other way around. True, buyer-centric content starts with thinking about their needs or issues.

If you start with content and then go searching for an audience, you’re doing it wrong, plain and simple. Instead, your audience must be in mind from the get-go.

In order to have your audience in mind, you have to know who they are. How do you figure this out? You have to do some legwork. Pinpoint some personas who need/want/have the means to use your services. Research them.

You may narrow down your targets further, but this is good. The more exactly you know who you’re talking to, the better.



6. Providing All Fluff and No Meat

A steady diet of sugar and carbs is a fluff diet. There’s no substance, no nutrition. A diet like this will probably lead to diabetes, at least. At worst, it’s unsustainable in order to live.

Think of your content in these terms. If all you provide is fluff, you’re not going to nourish your readers. And readers want to be nourished. If they can’t get it with you, they’ll look for it elsewhere.

Good, meaty content isn’t timid. It has an opinion. It explores problems in-depth. It has a unique point-of-view and contributes something new to the conversation. All of this adds up and ties back to #2: it’s useful.



7. Forgetting That Content Creation + Content Marketing Go Hand-in-Hand

If you’re separating content and marketing in your mind, pull back and refocus. You cannot separate the two. You can’t do one without the other.

If driving traffic and drawing an audience with your content are your goals, then you can’t create content without thinking of marketing. By the same token, you can’t market without thinking of your content.

Your content marketing process needs to be holistic. To drive traffic, you need to resonate with your readers. To resonate with your readers, you need to appeal to them and provide useful information. To do this, you have to know your audience. To know your audience, you have to hone in on who they are and what they want/need.

As you can see, every piece of the puzzle depends on every other piece. Take one out, and you lose the whole picture.

Content Creation Mistakes Are Easily Avoidable
Content marketing mistakes are easy to make, but they’re just as easily avoided.

Once you understand the basic goals of content marketing, you’ll be set to continue down a successful content creation road. You’ll do it right, which will get you in front of your target audience. This will reveal itself in your ROI.

So, get to it. Make goals, create a strategy, start with the buyer, know them inside-out, and teach, don’t sell. Stay useful and relevant, optimize for search engines, and post your content the right way on social media.

Most of all, remember that your plan won’t work, let alone succeed, unless your content and your marketing are seamlessly intertwined. Just like love and marriage, you can’t have one without the other.


The best way to avoid content marketing mistakes is to work with experts who know their stuff. We understand how all the pieces of content marketing are inextricably linked. If your plan needs a boost, count on Thrive Internet Marketing to rev it up, hit the gas, and help you speed your way to success.