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Wednesday, 21 March 2018

Top 5 Reasons for Hiring SEO Experts in India

05:29:00 0
Top 5 Reasons for Hiring SEO Experts in India
Guest Post - Every business over the Internet is trying their best to win the top spot on Google Search and other prominent search engines like Yahoo and Bing. Fascinatingly, the top ranking on Google SERPS receives almost 33% of the entire search traffic. So, it’s definitely a gig worth investing efforts and money. Websites nowadays need to hire SEO experts in India to boost their visibility over the Internet.

A professional SEO service can easily replace the in-house team for search engine optimization. Whether you’re looking to save yourself the effort of doing SEO or finds an in-house SEO team irrelevant for your business, you can still gain all the benefits of having an effective and reliable SEO to your business with any opportune SEO service. Here are five important perks that you get when you choose to Hire SEO expertsin India:

1.       Attract Traffic to your Website - The purpose of an effective search engine optimization strategy is to attract quality and relevant traffic to your website. The targeted traffic depends greatly on the type of organization and offered products, as well as services. No matter what type of traffic you demand, any SEO Expert in India can do it effectively. Hiring a professional SEO service not only improves your website ranking but also assists in sustaining the web traffic.
2.       The Experience and Knowledge - With a professional SEO service, you not only get SEO benefits but also bring the SEO experience and knowledge onboard. It is helpful for your in-house SEO executives, especially new recruits, to know little secrets of SEO from experts in live projects. Moreover, understanding the basics of SEO is important for marketing professionals. Another good thing of having professional SEO experience and knowledge by your side is that it allows changing SEO strategy easily to cope up with the frequent changes to the search engine algorithms made by Google every now and then.
3.       Effective use of Resources - Outsourcing SEO services allow you to focus on things that you can do the best. Learning details of designing and implementing SEO strategy effectively is an arduous chore, as it requires plenty of time and serious effort. If your business is diverse and there are several things to work on, then outsourcing SEO services could be the best and fruitful option for you.
4.       Save your Business Money - Unless you’re a full-fledged organization with a dedicated marketing team, Hiring SEO Experts could attract a lot of expense. This could be an issue especially when you’ve just started your business or it is in the starting phase. In such cases, opting to hire SEO experts in India will save you a lot of money and efforts while enjoying all benefits of an impeccable SEO strategy.
5.       Overtake the Competition - In the modern scenario, there’s intense competition among businesses to gain dominance in SERPs. Hiring SEO experts in India will not only allow you to gain great SEO results but also allow you to develop your distinct niche in a specific market segment.


Nagendra Singh is the SEO Manager at SEO Corporation pvt.Ltd., and was previously the Head of Socil Media at #1 SEO Company in India. He an expert in SEO, SMO, ORM and content marketing. Follow her on Twitter at @seocorporation

Tuesday, 6 March 2018

How to Hire SEO Professional for Marketing World?

07:42:00 0
How to Hire SEO Professional for Marketing World?

One of the biggest and awesome jobs every business parson front is hiring the right select SEO candidate. Hiring is very time-consuming procedure, and it can be very lengthy—and even detrimental – if you hire the inaccurate candidate.
Sadly, hiring is a crucial evil when you’re boosting your entrepreneur. And as a company explores, one parson that almost every business will necessary to find is a marketing specialist.

As a specific with a background in beginning and growing a midsize international digital companies, I had to self-governing start a marketing industry and develop a hiring process to ensure we found qualified people who were the ideal model for the team.

I well educated then that the huge problem employer’s point when hiring marketing “experts” is that everyone says they can do it. It's purely to say it and I’m sure if you had to hire someone, you know what I’m talking about. Truth is, very few honestly can bring on what they promise.

When announcing for any situation in the digital sector, every possible will have a great resume and will say “I can do the job,” but unless you know how to ensure they are qualified, you really won’t know if they can do it or not.

Here are two rapid examples that show this in perform.

When we search for top planner, they will display us some of the relevant websites they’ve performed on and they will take all the credit. Yet, when we give them a design test during the discuss procedure (we give them a wireframe and question them to do a mock up design in Photoshop depend on the wireframe) what they return in the assigned time is nowhere near as beautiful as the work they previously presented.

Read more -  Top SEO Tool List - Every SEO Expert Must Need

Usually, that’s because when they worked on their portfolio designs alongside a team and were not the lead designers.

Another rapid example leads us to our coders. We once had a hiring industry send us someone who they declared to be a senior developer, yet, when we asked easy development questions, the candidate didn’t get one right.

Excessive to say, it was a complicated communication for both of us – particularly when he finally admitted that he wasn’t really the programmer on those projects, but more of a QA engineer.

Anyway, he simply sharp the recruitment agency into thinking he could question for and rightfully deserve a senior developer position AND salary.

Although these applicant weren’t marketers, the same thing can happen in that field. It’s far too common for a social media candidate to pretend to they know in-depth strategy, or a digital provider to embellish their experience with email marketing.

So many young companies have been burned by hiring the wrong candidates – and hiring the wrong marketing candidates not only sets you back but creates extra lost opportunities.

To help keep your recruiting process on the straight and narrow, I’m going to share with you my process for hiring a marketing candidate. This fits particularly well with an SEO agency or specialist interview, but it can ultimately be used for any marketing candidate.

Throughout the hiring process, be sure to:

Identify the responsibilities and goals of this position BEFORE you start interviewing people.

Whenever you hire someone, it’s your duty to determine the responsivities they hold and the goals you want them to achieve. You can’t properly hire for a position if you don’t know when they need to do. What’s more? If you aren’t doing that, you aren’t qualified to interview a candidate or make the hire – it’s as simple as that.

When hiring for SEO  specialist, the terms I put are as follows:

An excellent copywriter with strong organizational skills
Excellent communication skills, especially via email (this is critical for link building)
The ability to create comprehensive weekly and monthly marketing reports
Take each candidate through their paces to make sure they are highly skilled and qualified.

This is where you differentiate the candidates who say they can from the ones who really can. Here’s a list of the main questions I ask candidates that typically show their real knowledge and true marketing colors.

5 questions to ask when interviewing SEO marketing specialists:

Please provide 3 SEO case studies: List the URL’s of 3 site’s you have optimized, list the tasks of what you did, over what period of time and what the results where.
Take a look at our website and tell us 3 onsite optimization tactics we implement to improve it.
Which keywords do you think we should go after and why?
Should you start as our SEO specialist, what do you expect to achieve in the first 3 and 6 months?
How do you stay on top of SEO trends?

Hiring anyone for a position at your company is a big deal, but building the right marketing team is particularly important. At the end of the day, don’t just take people at their word. Instead, ask candidates detailed questions and test them on their knowledge to ensure they are the perfect fit for your company.

You deserve to feel comfortable and at ease with all hiring decisions, and a little legwork upfront makes the payoff so much sweeter.

Tuesday, 20 February 2018

Top leading Career Opportunities in the field of Information Technology

07:47:00 0
Top leading Career Opportunities in the field of Information Technology

In today’s world, 90% of the people and organization are highly dependent on the technologies, software’s and hardware’s etc. All these needs of the business world and society are fulfilled by the IT people; they make the best technologies, to provide an appropriate solution to people or organizations. IT workers play a very crucial role in any organization.

If a company relies on Mobile phones, internet connectivity, technologies then, the chances are that there’s an IT professional behind it all making sure the cogs in the machine function properly. IT field is a broad and advanced field that offers enormous growth and wealth of opportunities. In this, there is number of different career options are available for the candidates to choose from.

Here are some leading career options and fields:

       Software Engineer: the software we run on our mobile phones and personal computers, we use for our office work all are designed by the software engineers. They work in every industry and provide a possible solution to their clients. This field is best for the applicants who have good interest in coding and there is a huge scope for the candidates.

   Information Technology Engineer: IT professional engineers are dealing with the technology and other aspects of managing and processing the information, in the large, small or medium-sized organization.

     Mobile Application Developer: According to research the use of mobile tech will exceed at a rapid pace in near future due to the dependency on IT technologies. Everyone run mobile applications on their mobile phones and the demand of new applications is on rising in the market which increases the career opportunities to many young candidates. Candidates can also go in this field to get a successful future.

     Health IT specialist: healthcare It specialist people maintain and repair the IT system within a healthcare industry including computers, server, and networks. One can also work with medical coding software’s to create and maintain patient files and to maintain the database etc.

      IT consultant: This is one of the most demanding and highly paid career options. As an IT consultant, you need to work with your clients and you are responsible to advise them how to use Information technology in order to meet the business goals and to find the solution of all problems. They work to improve the work performance of any organization. They can earn higher wage even at any small organization.

  Cloud Architect: Cloud computing is the newest and the latest technology that also increases the chances of employment for many candidates. Every organization adopts cloud technologies for the proper functioning of the organization. They are responsible for deploying overseeing a company’s cloud computing strategy. Cloud architects oversee application architecture and deployment in cloud environments.

These are some leading career options in which one can start their career. Making a career in IT is challenging yet rewarding, you can get lots of benefits by doing work in IT industry like excellent pay scale, fast growth, better work environment and many more things.

There is a huge requirement of the candidates in IT industry. Every day lots of IT jobs vacancies offered by the top companies like HCL, Wipro, and TCS etc. Choose best career field for you and make your dream come true by becoming part of any big IT or MNC company.

Author Bio:
Khushboo Setiya is an online media enthusiast and a blogger who closely follows the latest Career Guidance and Job trends In India and online marketing trends. She writes about various related topics such as job opportunity in India, Career Topics, Job Search and much more.