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How to Hire SEO Professional for Marketing World?

One of the biggest and awesome jobs every business parson front is hiring the right select SEO candidate. Hiring is a very time-consuming procedure, and it can be very lengthy—and even detrimental – if you hire an inaccurate candidate.

Sadly, hiring is a crucial evil when you’re boosting your entrepreneur. And as a company explores, one parson that almost every business will necessary to find is a marketing specialist.

As a specific with a background in beginning and growing midsize international digital companies, I had to self-governing start a marketing industry and develop a hiring process to ensure we found qualified people who were the ideal model for the team.

I well educated that the huge problem employer’s point when hiring marketing “experts” is that everyone says they can do it. It's purely to say it and I’m sure if you had to hire someone, you know what I’m talking about. Truth is, very few honestly can bring on what they promise.

When announcing for any situation in the digital sector, every possible will have a great resume and will say “I can do the job,” but unless you know how to ensure they are qualified, you really won’t know if they can do it or not.

Here are two rapid examples that show this to perform.

When we search for a top planner, they will display us some of the relevant websites they’ve performed on and they will take all the credit. Yet, when we give them a design test during the discuss procedure (we give them a wireframe and question them to do a mock-up design in Photoshop depend on the wireframe) what they return in the assigned time is nowhere near as beautiful as the work they previously presented.

Usually, that’s because when they worked on their portfolio designs alongside a team and were not the lead designers.

Another rapid example leads us to our coders. We once had a hiring industry send us someone who they declared to be a senior developer, yet, when we asked easy development questions, the candidate didn’t get one right.

Excessive to say, it was a complicated communication for both of us – particularly when he finally admitted that he wasn’t the programmer on those projects, but more of a QA engineer.

Anyway, he simply sharp the recruitment agency into thinking he could question for and rightfully deserve a senior developer position AND salary.

Although these applicant weren’t marketers, the same thing can happen in that field. It’s far too common for a social media candidate to pretend to they know in-depth strategy, or a digital provider to embellish their experience with email marketing.

So many young companies have been burned by hiring the wrong candidates – and hiring the wrong marketing candidates not only sets you back but creates extra lost opportunities.

To help keep your recruiting process on the straight and narrow, I’m going to share with you my process for hiring a marketing candidate. This fits particularly well with an SEO agency or specialist interview, but it can ultimately be used for any marketing candidate.

Throughout the hiring process, be sure to:

Identify the responsibilities and goals of this position BEFORE you start interviewing people.

Whenever you hire someone, you must determine the responsibilities they hold and the goals you want them to achieve. You can’t properly hire for a position if you don’t know when they need to do. What’s more? If you aren’t doing that, you aren’t qualified to interview a candidate or make the hire – it’s as simple as that.

When hiring for SEO  specialist, the terms I put are as follows:

  • An excellent copywriter with strong organizational skills
  • Excellent communication skills, especially via email (this is critical for link building)
  • The ability to create comprehensive weekly and monthly marketing reports
  • Take each candidate through their paces to make sure they are highly skilled and qualified.

This is where you differentiate the candidates who say they can from the ones who really can. Here’s a list of the main questions I ask candidates that typically show their real knowledge and true marketing colors.

5 questions to ask when interviewing SEO marketing specialists:

  • Please provide 3 SEO case studies: List the URL’s of 3 site’s you have optimized, list the tasks of what you did, over what period and what the results where.
  • Take a look at our website and tell us 3 onsite optimization tactics we implement to improve it.
  • Which keywords do you think we should go after and why?
  • Should you start as our SEO specialist, what do you expect to achieve in the first 3 and 6 months?
How do you stay on top of SEO trends?


Hiring anyone for a position at your company is a big deal, but building the right marketing team is particularly important. At the end of the day, don’t just take people at their word. Instead, ask candidates detailed questions and test them on their knowledge to ensure they are the perfect fit for your company.

You deserve to feel comfortable and at ease with all hiring decisions, and a little legwork upfront makes the payoff so much sweeter.

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