As obvious by the different, the e-commerce market has boost excessively over the years. Moreover, it is a quick-growing trend with rapidly moving trends, which one wants to accept to fetch the maximum outputs.
eCommerce, that once startup with the sale of a handful of products, now surround each and every product thinkable. From books to electrical tools - everything can be purchased online. Until a few years, back e-commerce was something that was direct using laptops and desktop, but the past few years have seen an influence in the use of mobile devices to make a purchase from e-commerce sites. This has made it want for online businesses to have a mobile-friendly version of their site, as a result of which mobile friendly-commerce website development is on arise. Except for the use of mobile sites, there has also been a quick increase in the use of mobile apps. All these factors have distributed to e-commerce becoming a considered part of the retail landscape.
With the growing significance
of e-commerce, let us have a look at the top 7 e-commerce website design trends
for this year.
- Mobile-friendly design
Considering how crucial mobile handsets have become, it is not a
surprise that mobile-friendly website design is one of the most important
e-commerce market this year. As stated above, the rise in m-commerce has made
it critical for the business holder to come up with a responsive design to
their site. A responsive design modifies to number mobile equipment and
eliminates the need to build x no. of designs for x no. of mobile devices.
- Using templates
In the year 2014, Google launched its "Material
Design" motif, which is a template used for developing Android Apps. An
increasing number of e-commerce websites are now using similar design
principles that "Material Design" is based on. Using the
"Material Design" motif doesn't mean that your website will be similar
to others, as there is a lot of scope for customization.
- Efficient loading and layout
Cost-effective loading and layout of the site mostly in the case
of mobile gadgets should be a major concern among programmers. This means that
when a user opens the website, that what is important should load first. In the
case of e-commerce websites, it is product-listing. So, instead of loading 100
products on one page, developers should focus on loading 10 products per page,
and load subsequent sets of 10 if the user scrolls down further. One should
note that e-commerce websites that load easily on mobile will appeal more to
the users rather than the ones that take a lot of time to load.
- Use of hamburger menus
Another trend this year would be the increase in the use of
hamburger menus. Hamburger menus are typically defined by three horizontal
lines, and they offer a convenient way to hide or reveal the menu, as
necessary. This essential feature of the hamburger menu makes the site easier
to navigate. The easier it is to navigate the site, the more appealing it is to
the users.
- Cinemographs
This year will also see an increased use of cinematographers on
e-commerce websites. The cinematographer is a midway point between an animated
GIF and a static image. It usually consists of an image with animated text over
it, although in some cases a part of the image may itself be animated.
Cinematographers are easier to load on mobile as compared to gifs. This is
because when a series of GIF's are added to a page, the data requirement or the
load time goes up significantly.
- Adaptation
Websites adapting to different devices is no news, but in the
future websites may adapt to the user themselves. For instance, as per the age
or the web activity of the user, the website will be able to show some elements
more prominently than the others. In other words, the website would be able to
re-order itself.
The elements of the site would also shift either to the left or
to the right depending on whether the user is left-handed or right-handed. For
people who are color-blind, the site may also alter its color-palette.
- Use of grid layout
The use of grids in e-commerce websites is one of the simplest
yet effective forms of design. Grids use the available space efficiently and
are also easy to navigate. A growing trend this year would be e-commerce sites
adopting the grid layout but removing the borders, thus allowing the grid to
blend into the rest of the page.
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