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Do You Know How Search Engine Actually Boost Ranks Your Article?

Every SEO professional wants better search engine rankings output. It's always exhilarating if you show one of your backlinks appearing among the top 10 rankings in Google search results page. But how does Google's ranking algorithm actually evaluate your content or blog length, your specific criteria for links, or even your complete website? Is there a set formula?

Of course, everybody who has immersed in a bit of Search Engine Optimization (SEO) aware some standard tips of batter rankings. Publishing standard content based on your focus keywords, innovative & unique titles and encouraging people to link back to your article or blog, are all standard ways of optimizing for better search engine rankings. But these are not the only ways to get better search engine rankings. Google has blazed its algorithm (Panda & Penguin). It can no longer rely on publishers and Google webmasters to stick to its criteria. The ranking algorithm now crowd sources its ranking intelligence.

Accordingly, the way people behave to your content is as crucial as publishing optimized, high-quality content. Google boost your content based on user behavior vis-à-vis your content. Here are a few lesser-known facts about how Google actually ranks your content:
  • You’re CTR (Click-Through Rate) on the search engine result pages
  • How many people are clicking your website links from the SERP (Search Engine Result Pages)?

Although your link may display on Google's 1st page, if it isn't attracting much traffic, it is moved to the second or third page, and the other links that attract more traffic, are slowly moved. 

Google takes your CTR into report while adjusting your rankings. Just because instantly your link is showing up among the top 10 results doesn't mean it is going to stay there consistent. Remember that Google is daily bases calculating not just your rankings, but rankings of millions of links other things depend on. So, your link is always performing being compared to competitor links and is being shuffled around accordingly.

This is how it happens:

·        Your link debuts to see up at rank 4 on the Google search results page.

·        There is other link that shows at rank 6 on the same as first page.

·        For the same keyword or search term both the links show up 100 times.

·        20/100 times people click your link.

·        40/100 times people click the other link.

This sends Google a message that the competitor link is more crucial than yours, and should be given eminence.

So, you are put in position 6 and the other link rises to position 4.

Since this is an ongoing process, all the backlinks that have a better CTR than you, startups to outgoing you and before you real understanding, your link has faded from the first or even the second page. The backend can happen if your click-through rate is better than the link displaying before you. If your link engages more clicks than the link before you, the standings are shifted. This is one of the lesser-known ranking secrets that shows to have been currently carry out.

Your bounce rate

The bounce rate is the number many people allowance your website after gathering the link they found on Google. If they leave your website without optimizing it further, Google thinks that your website is not solving the control of the search it is being featured for.

You want to deal with bounce rate from Google's ratio. Bounce rate doesn't mean a person coming to your website and then going to another website without further exploring your website. From Google's point of view, bounce rate means a person clicks a link from Google's search results page and then, without examining your website further, comes back to Google. If many people do this, you have a higher bounce rate which, giving to Google, means, your website doesn't have useful content.

The time an entrepreneur expends on your website

If a visitor quickly moves your website after collecting it from Google, it's noticeable that he or she didn't find what he or she is searching for. On the other hand, if the person contributes lots of time on the link that he or she found on Google and then also research your website further, it signals Google that your website holds quality content and hence, should be ranked better.

The traffic that you get

Google also takes into account the traffic that you are currently getting. You may wonder, if you don't have better search engine rankings, how does Google expend you to get more audience? From other resources. Google needs to encourage you to use another sources as authorize or as plain traffic sources. You can advertise your links social media sites on Facebook, Twitter and LinkedIn. You can share your links on your social media business page or brand page. You can use your mailing list. The more traffic you can generate, the better can be your search engine rankings.

The Search Task Accomplishment  factor

When you search on Google, it is a task for it. You're looking for some information. When you come across a link, do you find the information, or not? If you find the detail on the link you have just found on Google, your program is ignored. If not, you come back to Google and move on your research. That link didn't help you carry out your research.

If a person finds your link, comes to your website and then immediately goes back to Google to carry on the search it means he or she didn't find the information he or she was looking for, and hence, the task wasn't accomplished. This is seen in a negative light by Google, and consequently, your search engine ranking negatively gets impacted. Therefore, it isn't just the quality of your content that affects your search engine rankings. Social validation and user behavior matter too.

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