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Thursday, 23 November 2017

How Do Buyers Plan to save big on Black Friday Deal?

03:08:00 0
 How Do Buyers Plan to save big on Black Friday Deal?


Black Friday in 2017 is going to be very huge event in the UK, as 81% of buyers or consumers are planning to go on a shopping splurge and sweep up the best offers. In the US, about 44% of customers said they are mainly focus forward to the shopping season.

Awaking this information as early as now could help you prepare and get a bigger piece of the pie.

Of the 3,226 consumers polled by Periscope By McKinsey, which offers marketing solutions and analytics tools, for their Black Friday 2017 Shopping Report, 31% of UK consumers and 36% in the US said that they are doing their shopping online and in-store.

The question now is: Can you give consumers what they're looking for online and offline?

If your answer is a big YES, then good for you as you're more than ready to join the race.

Now, if you said no because you are only selling through one channel, which is either online or in a bricks-and-mortar store, consider teaming up with somebody from the platform which you don't sell on.

After all, it's very commonplace to hear big-box retailers collaborating with online shops or vice versa nowadays; take the Amazon-Whole Foods partnership as an example.

However, when it comes to having the upper hand, it's got to be online stores as they triggered the Black Friday craze-in the UK at least.

Based on the Periscope study, 37% of UK consumers said they have grown to like Black Friday more as they shop online, while 29% said it's one of their favorite shopping events.

Factors that trigger Black Friday shopping

Steep discounts and special promotions that are not offered at other times of the year are the main factors that prompt consumers to spend more on Black Friday.

As stores offer high-quality products at extremely low prices, many people see it as an opportunity to start their Christmas shopping early than wait until later when prices go back up.

Personalized marketing is another factor that influences purchasing decision; consumers prefer brands that talk to them.

According to the survey of Periscope, 38% of UK shoppers are more likely to go for a brand that will give them early-bird discounts, while 43% of the respondents said additional discounts matter more.



They have set their sights on electronics and clothes

It looks like this year's Black Friday is going to be favorable to electronics and clothing retailers.

Although the Periscope study showed that their respondents intend to make purchases across all product categories, it also revealed that 52% of them in the UK and 58% of them in the US have Consumer Electronics at the top of their list.

Clothing placed second, while Movies, Books and Music came in third.

Other categories that were also mentioned in the poll include: Beauty and Fragrances, Toys, Grocery and Beverages.

Mobile devices will dominate

While desktops and laptops will continue to be the primary shopping tools of 45% of shoppers come Black Friday, mobile transactions are expected to zoom.

31% of shoppers in the UK and 26% in the US said they are going to make purchases with their smartphones, whereas only 16.5% and 20.5%, respectively, did so last year.

So if you haven't got a mobile responsive website that works across multiple devices, you better get down to it before Nov. 24, which is just a month away.

Or perhaps, you will find inspiration from these words of Brian Elliott, managing partner of Periscope by McKinsey:

"Buyers excite-mate for Black Friday offers in the US and UK has flowed this year, with more groundwork to shop, in more class, with more expendable budget. There is a simply opportunity for those retailers that aware how their consumers shop in an Omni channel arranging and therefore target on creating shopping skills that tie their online and physical channels together. We aware from the analysis that shoppers have a purchasing list and are optimizing online already now, that means they are providing you clues about what they want. Stores that can use that information to make personalized adverts and deals, stand a much higher opportunity of fix sales, and making Black Friday 2017 their biggest ever."


Wednesday, 28 June 2017

How to Secure Your Data to Petya Ransomware Attack

03:32:00 0
How to Secure Your Data to Petya Ransomware Attack
Many huge enterprise and large scale organization in Europe and the US have been crippled by a ransomware attack powerful attach as “Petya”. The nasty software has extend through large companies including the booster WPP, food company Mondelez, legal firm DLA Piper and Danish shipping and shift company Maersk, leading to PCs and data being secured up and clasp for ransom.



It’s the biggest major global ransomware attack in this year with last two months. Untimely May, Britain’s National Health Service (NHS) was between the organizations infected by WannaCry, which used a susceptibility first disclosed to the public sector as embrace of a exude stash of NSA-related detail released online in April by a hacker group calling itself the Shadow Brokers.




'Petya' ransomware attack beats firms across Europe and US

The WannaCry or WannaCrypt ransomware attack impacted more than 2 lakhs plus more computers in across 150 countries, with the UK’s National Health Service, Spanish Phone Company Telephonic and German state railways among those hardest affected.

Like WannaCry, Petya extends quickly through internet with which Operating system is works like Microsoft Windows, but what is it, why is it occurring and how can it be stopped?



What is ransomware?

Ransomware is a kind of malware that blocks handle to a computer or its data and pay money to release it.

How it works?

When a computer is hinted, the ransomware encrypts crucial files, folders and personal details and then demands a ransom, typically in Bitcoin (digital money), for needed to release the files. If software engineer don’t have a current back-up of the files they must either pay the hit or attack or face losing all of their files.

How does the Petya ransomware work?

The Petya ransomware gets over computers and order $300, paid in Bitcoin way transfer money. The harmful software extends quickly entirely a large enterprise once a computer is infected using the never ending Blue vulnerability in Microsoft Windows (Microsoft has released a covering but not everyone will have installed it) or through two Windows management tools. The harmful software tries one option and if it doesn’t work, it tries the next another step. “It has a better mechanism for unrolling itself than WannaCry”, said Ryan Kalember from cybersecurity company Proofpoint.
  
How to Start One?

The attack watch to have been implanted through a software update mechanism developed into an accounting program that companies working with the Ukrainian government essential to use, according to the Ukrainian Cyber Police. This described why so many Ukrainian companies were disturbance, covering government, financial, state power utilities and Kiev’s airport and metro system. The radiation monitoring system at Chernobyl was also taken offline, forcing employees to use hand-held work area to compute levels at the former nuclear plant’s exclusion zone.

How far has it spread?

The “Petya” ransomware has produced major impacted at huge organization in Europe and the US, including the digital marketing companies WPP, French manufacture materials firm Saint-Gobain glass manufacturing company and Russian steel and oil firms Evraz and Rosneft. The hotel and restaurant company Mondelez, legal firm DLA Piper, Danish shipping and shifting firm AP Moller-Maersk and Heritage Valley Health System, which runs hospitals and care facilities in Pittsburgh, also said their systems had been hit by the malware.




So is this just another opportunistic cyber criminal?

It initially looked like Petya was just another cybercriminal taking advantage of cyber weapons leaked online. However, security specialist discuss that the payment mechanism of the attack appear too unexpert to have been moved out by significant criminals. 1st one, the ransom entry includes the same Bitcoin payment address for every offering – most ransomware makes a dynamic venue for every victim. Secondly, Petya asks suffers to communicating with the attackers via a single email address which has been rejected by the email sender after they uncovered what it was being used for. This means that even if someone pays the ransom, they have no way to discuss with the attacker to request the responsive key to unlock their files.

In UK power sector fear about malware that reason sale in offline

Who responsible is behind the attack?

It’s not deeply idea about who is responsible the harmful to the malware to deceptions as ransomware, while finally just being violent, individual to the Ukrainian government. Powerful analyzer Nicholas Weaver told cyber security blog Krebs on Security that Petya was a “deliberate, malicious, destructive attack or often a test disguised as ransomware”.
Ukraine has charge Russia for last cyber-attacks connecting one on its power framework at the end of 2015 that release part of western Ukraine not permanent without electricity. Russia has cancellation carrying out cyber-attacks on Ukraine.

Which country affected by rasomware?

The ransomware infects computers and then waits for about an hour before rebooting the machine. While the machine is rebooting, you can replace the computer off to check the files from being encrypted and try and save the files from the machine.

If the system reboots with the ransom note, don’t pay the ransom – the “customer service” email address has been shut down so there’s no way to get the decryption key to unlock your files anyway. Disconnect your PC from the internet, reformat the hard drive and reinstall your files from a backup. Back up your files regularly and so, keep your anti-virus software up to date.