Guest Post - “Good SEO work
only gets better over time. It only searches engine tricks that need to keep
changing when the ranking algorithms change.” –Jill Whalen
SEO is dead.
Cue in deep breaths and
sighs. For the nth time now, search engine optimization experts have once again
declared the death of SEO. But is it really?
Over time and time again,
people have constantly wondered whether this proclamation has any teeth to it. Is SEO dead? Is it no longer relevant in today’s contemporary
traffic generation strategy? Well, believe it or not, but a digital marketing
agency in the Philippines or wherever actually detest this question. Not only
because they capitalize on providing online marketing services (although that
is one of the many reasons), but rather because the belief that SEO is dead
mostly works to discredit or demoralize the legitimate endeavors of these digital marketing agencies in
generating online traffic. Granted some of them are a sham and you would do
better to invest your money elsewhere, there is still a significant majority of
them that provide quality services. Moreover, with so many businesses
persistently refining their strategies in SEO and even realigning some of their
strategies to fit their SEO goal, could you really justify the statement that
it is indeed dead?
No, one might argue that
SEO is not only alive but rather it is thriving. However, black hat methods and
bad SEO is dead—as it should be. In any case, if you have any doubts about
whether SEO is alive or not, here are some of the reasons that prove it is
still very much alive:
1.) SEO is evolving
…just like it always has and always will. Quite a lot of people
are under the impression that SEO is dead simply because they do not recognize
how it works anymore. A comparison of today’s strategies is drastically
different from how it was five years ago—or even a year ago, for that matter.
One significant contributor to how SEO evolves is how users change the way they
interact on the web and how they search. As a result, search engines such as
Google would constantly update their algorithms. Google has updated its core
ranking algorithm several times since its inception. People utilize search
engines to look for answers which resultant awards the web page with the first
ranking which Google believes to be the web-page that answers the search user’s
query best.
2.) SEO continues to work for businesses
Companies and businesses that continue to utilize SEO are their
online marketing strategies could still see a growth of visitors to their
websites from year to year with its corresponding conversions. In the same
regard, leads are also generated. SEO still works, those who say otherwise may
not have been utilizing it properly.
3.) Google updates its search algorithm
Would it not be counter-intuitive for Google to continuously update
its search algorithm if SEO were, in fact, dead? Without SEO, search engines
such as Google, Yahoo and Bing might even cease to exist. These algorithm
updates are a strong indicator that SEO is still very much alive, kicking and
thriving. SEO is dead, it is just changing and perhaps growing up.
4.) Search engines compete for ad dollars
There are two major reasons why search engines continuously
tweak their algorithms. Primarily, it is to provide users who search with the
best results complemented with the best user experience possible. Secondly, it
is to constantly refine their product for it to be better than their
competitors. Search engines continuously try to make their product (a search
engine) better to encourage searchers to utilize their search engine.
Resultantly, search engines with more searchers would have more in advertising
revenue from other businesses. Revenue from ads does not come in the form of
banner ads, but rather in the form of paid ads or PPC. Google has Google
Adwords while Bing has Bing Ads.
5.) SEO is more technical than ever
Back in the day, all SEO experts had to do was stuff their
content with keywords and comment on forums. Those two strategies almost always
guaranteed them to get the job done and earn that number 1 spot and ranking.
However, this is not the case today as SEO is a lot more technical than a
successful campaign relies on more than just keyword stuffing and forum
commenting, Today, you have to rely on so much more than just on-page content.
To run a successful campaign, it is imperative to consider social engagement,
site code structure, content, and keywords as well as link building.
0 Comments